Artificial Intelligence (AI) technology is increasingly being used in various stages of the jewellery value chain, including generating intricate, one-of-a-kind jewellery designs. 

Conceptualising a jewellery piece has, and will always be, an incredibly human undertaking, but with the advent of technology, jewellers and even end-consumers now have at their disposal the option to use generative AI to create personalised designs.

“AI helps translate your ideas into reality,” shared Payal Shah, founder of jewellery brand L’Dezen. Shah runs an AI jewellery design platform, L’ Dezen By You.AI, which was developed in partnership with Algoneering, an emerging AI technology solutions company focusing on the jewellery sector.  

The technology allows users to create personalised jewellery by transforming their creative ideas into custom designs in real-time. 

Users input prompts such as product category, style and preferred materials like gemstone or precious metal, to name a few, into the system to generate a customised jewellery design, explained Shah. The application takes about two minutes to come up with designs based on the prompts.

The customer owns intellectual property rights to the jewellery piece. They also have the option to have the design stored electronically in the application’s database. 

According to an article by the Gemological Institute of America on generative AI in jewellery design, the technology behind generative AI is moving at a rapid pace, with the speed of image generation as well as the complexity and accuracy of the prompts advancing with every update. 

“While these changes may make AI more accessible and accepted for jewellery design, they may not fundamentally alter how this technology changes our industry. However, there are several growth areas that bear watching: Text to video, image to depth map, and text to mesh generation,” the GIA article said.

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