This article first appeared in the JNA November/December 2023 issue.

Extra-feminine pink sapphires are the rising stars of the jewellery and gemstone industry, with their eclectic hues steadily winning favour among today’s fashion-forward consumers.

At the centre of this exciting trend is miner Fura Gems, whose relentless efforts in unearthing these beloved treasures from Mozambique and sharing their unique narrative to the world are fuelling creative inspiration among global jewellers.

The mines of Mozambique are renowned for their precious pink sapphires, according to Fura Gems.

Pink allure

Pink sapphires, which epitomise romance and femininity, are increasingly becoming staples in fine coloured gemstone jewellery collections. As the market’s appetite for vibrant and visually stimulating designs continues to gain traction, even quintessential diamond retailers are exploring opportunities that these extremely rare gemstones are offering.

Fura Gems’ Mozambique mines present an entire spectrum of pink sapphire hues, from soft pastels to intense magentas, to meet the diverse preferences of every sapphire lover. The wide range of pinks to choose from are certain to enchant first-time buyers across major markets.

“Backed by state-of-the-art technology and colour-grading facilities, Fura Gems has opened a sea of opportunities for discerning millennials and tech-savvy Gen Zs, who value traceability, sustainability and rarity,” said the company.

Pink sapphires’ exceptional qualities complement the wearer’s individuality, style and ideals. These scintillating gems also enhance traditional designs, adding a dose of feminine elegance to the jewellery piece. And often enough, pink sapphires push the imagination of jewellers to create inspired designs.

Fura Gems has collaborated with jewellery retailers worldwide to produce one-of-a-kind pink sapphire jewellery lines. The miner’s partnership with Jawhara Jewellery in the United Arab Emirates, for instance, has proven to be exceptionally successful. Following this fruitful endeavour, Fura Gems brought the allure of Mozambique pink sapphires to India and partnered with reputable jewellery manufacturing brands to provide end-to-end assistance on responsible sourcing.

“This collaboration is set to revolutionise the Indian coloured gemstone market for decades to come as we usher in an era of love with our phenomenal pink sapphires,” remarked Fura Gems.