Chinese retailer CHJ Jewellery achieved a significant increase in profits last year, amid soaring gold prices and cautious consumer sentiment. 

According to its latest unaudited annual results, CHJ projected a net profit of RMB436 million to RMB533 million (around US$62.5 million to US$76.4 million) for the full year of 2025, up 125 per cent to 175 per cent year on year.

CHJ attributed its strong performance to its multipronged growth strategy. This entailed focusing on its core brand, establishing sub-brands catering specifically to different consumer segments, deploying omnichannel marketing strategies, expanding globally and enhancing the operational efficiency of individual stores. 

Upholding its brand philosophy of contemporary Oriental designs, CHJ leveraged its expertise in traditional Chinese goldsmithing techniques to attract younger consumers seeking culturally significant pieces. 

“By continually enhancing our products and services, strengthening brand competitiveness, and the team’s dedication to improving operational efficiency,  our jewellery business performed exceptionally well in 2025,” the company remarked.

As of end-2025, CHJ operated a total of 1,668 stores worldwide, 163 of which opened last year. The company expanded its international retail network in 2025, opening stores in Cambodia, Singapore and Thailand as well as its second boutique in Malaysia.