Pandora's President and CEO Alexander Lacik is set to retire in March 2026 after almost seven years in his post. Replacing him is Berta de Pablos-Barbier, the company's chief marketing officer.

According to the Danish jeweller, Pablos-Barbier will be tasked to lead the company’s continued strategic evolution as a full jewellery brand, building on the strong results during Lacik’s tenure.

Pablos-Barbier joined Pandora as CMO and member of Pandora’s executive leadership team in November 2024. As CMO, she has led strategies geared towards positioning Pandora as a full jewellery brand. Brand awareness has since reached an all-time high, and the company’s product assortment and marketing mix have been infused with new innovations.

Armed with 30 years of international executive experience from global luxury and consumer goods brands, she served as president and CEO of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier before joining Pandora. Prior to that, she was the chief growth officer of Mars Wrigley, CMO of Lacoste, and vice president of Marketing & Communications at Kering-owned jeweller Boucheron.

Peter Ruzicka, chair of Pandora's Board of Directors, described Pablos-Barbier as a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods. 

Lacik joined Pandora as president and CEO in April 2019. Since then, he has led a successful turnaround and launched the Phoenix strategy to transform Pandora into a full jewellery brand, the company said. Under his leadership, revenue has grown by 45 per cent, and the global workforce has expanded from 24,000 to 37,000. Pandora has emerged as a digital leader in consumer brands and is now ranked among the world’s 100 most valuable brands and 50 most sustainable companies, added the jeweller.