Danish jeweller Pandora reported a 6 per cent growth in 2025, below its guidance of 7 to 8 per cent, largely due to weak consumer sentiment.

Preliminary and unaudited results for 2025 revealed the jeweller’s top-line performance was impacted by a lacklustre market, with North America bearing the brunt of instabilities in the fourth quarter of 2025.  

Meanwhile, bottom-line performance demonstrated strong gross margins and cost discipline, which partially offset significant external headwinds from commodity prices, foreign exchange rates and tariffs, the company said. Pandora will announce audited full-year 2025 results on February 5, 2026.

President and CEO Berta de Pablos-Barbier, who took office on January 1, 2026, is set to outline the group’s strategic priorities for 2026 as well.

De Pablos-Barbier commented, “We delivered 6 per cent organic growth in 2025 despite softer than expected Q4 holiday trading, particularly in North America. While the year was marked by macro headwinds, it has also highlighted opportunities to sharpen execution and strengthen brand desirability.”

As new CEO, she said her focus will be to navigate the current market environment, reduce commodity exposure and course-correct in select areas to accelerate profitable growth. Pandora continues to pursue significant untapped growth opportunities as a full jewellery brand. 

“Our fundamentals are strong. We are building a bigger Pandora,” she added.