Aspire Designs Ltd is promoting its premium brand of lab-grown diamond jewellery, ABOV, to the international market.

Launched in June 2022, ABOV creates jewellery rooted in the brand philosophy of Being E.A.S.Y. – ethically created, authentic, sustainable and young.

Its contemporary designs suit modern women’s fashion- and style-related needs. The brand appeals to consumers seeking jewellery with innovative designs, affordable price points and a pro-sustainability outlook.

Available in 9-, 14- or 18-karat gold, ABOV jewellery features lab-grown diamonds in EF colours and VS clarity grade that are certified by the International Gemological Institute.

Its 300 items fall under three categories – classics for evergreen designs and everyday occasions; fashion jewellery that provides a modern twist to Victorian-era designs; and coloured diamonds featuring lab-grown diamonds in blue, pink and canary yellow. 

A favourite of fashionistas is the Right-Hand ring, a modernised version of the engagement ring that combines vintage and contemporary design elements.

Currently available in Europe, the US and select Asian countries, ABOV is eyeing a global presence. 

“We are targeting multiple markets that offer growth potential for lab-grown diamonds. Rising consumer awareness of environmental issues and sustainability in several countries bodes well for ABOV’s future,” the brand said.