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Michel Loris-Melikoff, managing director of Baselworld
Basel, Switzerland – Organisers of premier watch and jewellery show Baselworld is laying out a massive plan to enhance future editions beginning 2020 through digitalisation; new events and sections; and hospitality initiatives, among others.
The changes are to be undertaken over a three-year transformational period (2020 to 2023), according to Michel Loris-Melikoff, managing director of Baselworld.
The 2020 edition will feature numerous innovations such as new event and experience zones. Among other things, a Retailer Summit, CEO Talks and a Virtual Reality Zone are planned. The hall layout has also been reenvisaged: The gemstone exhibitors will move into Hall 2. An Innovation...
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