The jewellery industry is witnessing a rising trend in the affordable luxury category, especially among younger buyers looking for high-quality, stylish and budget-friendly jewellery options. 

Thailand-based jewellery manufacturer Su-Raj Inter Gold, for instance, is launching more than 15 diamond jewellery collections this year, ranging from price-point items to exquisite statement pieces that cater to luxury buyers.

One of its stand-out releases is the Bubble Collection, inspired by the growing popularity of bezel-set jewellery. This setting enhances durability and security, offering a sleek, trendy aesthetic without the worry of prongs catching onto fabrics. This collection embraces contemporary minimalism, making it a perfect fit for the evolving tastes of modern consumers.

Jewellery retailers like Canada-based Mejuri is also leading this trend by offering fashion-forward jewellery pieces that combine style and affordability. 

Mejuri recently introduced new additions to its signature Dôme Collection. The new Organic Dôme series includes pieces like the Liquid Letter pendant, Ripple Chain bracelet and Crown Nesting ring. These designs embody the brand’s mission to make luxury accessible and sustainable by using recycled silver and gold as well as responsibly sourced gemstones.