De Beers Forevermark has unveiled its first collection since its rebranding in July, continuing a tradition of producing iconic diamond jewellery pieces that incorporate exceptional designs and timeless appeal.

The Forevermark Icon® Collection infuses the jewellery house’s iconic quotation mark motif (“ ”) in the jewellery design. This symbol was inspired by stars in the South African sky and reflects the outline of a diamond. 

According to the jeweller, the new collection is an exclusive creation for a new generation of women. “It perfectly integrates the brand symbol, highlighting ingenuity and meticulousness. The classic four-prong setting showcases the dazzling De Beers Forevermark natural diamonds. It is a message to the new generation of women to own their light and release their self-confidence and positive energy to shine brightly,” the company added.

The collection includes diamond necklaces and pendants, earrings and rings in 18-karat white or rose gold. The centre is inlaid with responsibly sourced De Beers Forevermark natural diamonds.