Jewellery & Gem WORLD Hong Kong 2025 (JGW) recorded a 10 per cent increase in buyer attendance over the previous edition – a cautiously positive signal against a backdrop of complex market realities, Informa Markets Jewellery said.

Despite ongoing trade tensions, supply chain disruptions and high gold prices rattling the luxury goods market, the world’s No.1 jewellery sourcing destination drew 55,176 visitors from 141 countries and regions during its week-long run across two venues.

“While this edition’s attendance growth reflects our community’s resilience, we understand these numbers don’t tell the complete story. Having said that, the presence of suppliers and buyers at JGW, despite the business uncertainties that have dominated show floor conversations, demonstrates our sector’s adaptability,” said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery. “Ultimately, the September Fair continues to be an indispensable fixture in the industry calendar – a definitive destination where buyers not only secure their Christmas and New Year inventory but also thoughtfully map out their purchasing plans for the year ahead, mindful of ongoing market challenges.”

 

Dawn Jewellery (HK) Ltd

Exhibitors are responding to evolving market conditions with strategic pricing and more accessible product offerings such as lower karat gold items – balancing cautious optimism with practical business approaches for the coming year, Lau continued.

“We’re seeing a blend of necessity and measured confidence. Feedback from exhibitors suggests some buyers participated primarily to place orders for immediate delivery, sustain relationships and collect market intelligence while waiting for greater clarity on international trade policies that could significantly impact pricing structures,” she explained.

JGW introduced a number of signature attractions, including a dedicated jewellery metals exhibit, a celebration of Informa’s Sustainability Awards champions and a rich content programme of over 20 events featuring Association of Southeast Asian Nations' (ASEAN) industry leaders and experts on jewellery metals, diamonds, coloured gemstones, and jewellery design and production, among others.

Buyer traffic

Held from September 15 to 19 at the AsiaWorld-Expo (AWE) and September 17 to 21 at the Hong Kong Convention and Exhibition Centre (HKCEC), the “Six Shows. One Trip” B2B marketplace featured more than 3,000 exhibitors from 44 countries and regions spread across 40-plus pavilions, including the trade’s biggest names in diamonds, coloured gemstones, pearls and other precious materials; jewellery manufacturing, and equipment, tools and packaging.

Of the 55,176 unique buyers, 69.24 per cent were from outside Hong Kong with notable increases in attendance from “new” markets including Africa, the Middle East and Australasia. (“Unique” visitors are only counted once regardless of the number of visits they make during the exhibition period.) 
 

Buyers at JGW 2025
 

Core attractions

JGW dazzled visitors not just with its exhibits, but with unforgettable highlights celebrating jewellery metals, sustainability and rich opportunities for learning and connection.

The crown jewel of these special features was the debut of “Sublime Shine: Metal Innovations in the Art of Jewellery.” This exhibit, presented by the Jewellery & Gem Knowledge Community, unveiled innovations behind gold, platinum, silver and other metals in fine jewellery creation. Visitors explored 10 stations in this experiential zone, brought to life through the support of two Industry Partners – the World Gold Council (WGC) and Platinum Guild International – along with Premium Sponsor Yuen Kee Bullion Company Ltd, and Sponsors Osmium-Institut Germany and Hatta New World Company Ltd. Featuring live demonstrations of traditional goldsmithing and granulation techniques, the exhibit welcomed 3,648 visitors across five days.

 

Live demonstration at Sublime Shine

Complementing Sublime Shine was an expanded gold jewellery zone featuring over 40 exhibitors from China, Hong Kong, Indonesia and Malaysia. This section served as the premier destination for discovering innovative trends and technological advancements in gold jewellery and accessories manufacturing. A special highlight was WGC’s Hard Pure Gold Pavilion, making its debut appearance at JGW. Beyond this area, gold jewellery exhibitors were positioned throughout the show floor, giving buyers opportunities to explore diverse collections and build new business connections.

Informa’s commitment to responsible business shone at the Sustainability Awards 2025 by JWA, which culminated in a Recognition Ceremony during JGW’s cocktail reception. The event celebrated seven award recipients and 13 finalists across nine countries and regions for their outstanding sustainability achievements. These leaders later shared valuable insights at the Sustainability Heroes Panel Series – recordings of which are now available on the Jewellery & Gem Knowledge Community portal.
 

Winners and finalists of Sustainability Awards 2025 by JWA 
 

JGW also served as the venue for key industry gatherings, notably hosting the ASEAN Gems and Jewellery Trade Association (AGJA) Conference in Hong Kong for the first time. The seven-day programme also featured over 20 professional sessions and seminars, enhancing the educational value for all visitors.

The marketplace offered diverse product categories catering to every buyer’s needs. At AWE, trading floors displayed an exceptional array of loose diamonds, coloured gemstones, pearls and other precious materials. The Fine Gem hub became a magnet for luxury brands, discerning designers and serious collectors seeking extraordinary stones – from rare fancy colour diamonds to the finest rubies, emeralds, sapphires and pearls.

Finished jewellery took centre stage at HKCEC, where JGW: Fine Design transformed the Grand Hall into a presentation of masterful high jewellery featuring investment-quality gems. The CORE Pavilion celebrated Hong Kong’s world-renowned manufacturing excellence, while Premier highlighted innovative ateliers whose collections ranged from timeless classics to contemporary statements and boundary-pushing designs.
 

Paraqon Group Ltd
 

Specialty zones – including the Fei Cui Gallery, Antique & Vintage Jewellery, Designer Arena and International Fine Jewellery – further enriched the visitor experience. The thoughtful arrangement of trade association pavilions and country-specific sections created an intuitive navigation system, enabling buyers to efficiently discover their desired treasures within this comprehensive marketplace.

In 2026, JGW will be held from September 15 to 19 at the AWE and from September 17 to 21 at the HKCEC.

Buyer insights 

Buyers shared their positive sourcing experience while visiting the JGW 2025. Ali Mohammed Safar of Ali Safar Jewels & Pearls in Bahrain, said "I have been in this business since 1978. JGW Hong Kong is the biggest jewellery show in the world. This is where you can meet people from different nations and discover new technologies, innovative designs and the finest craftsmanship. That is why I prefer coming to the Hong Kong exhibition. I found exactly what I was looking for and made immediate purchases and placed orders.”

Louie Ocampo Gutierrez of Philippines-based Silver Works shared, "This is the most important jewellery trade event because this is where all jewellers and suppliers converge.”

Florencia Paula Boskis Stad of FBS in Argentina also had a fruitful visit to JGW. “My experience has been amazing. I am a seventh-generation jeweller and I always wait for this event – one of the best exhibitions in the world. At JGW, I look for new trends, new machinery, new packaging and new suppliers. I search for finished jewellery, loose diamonds, coloured stones and pearls. I found everything I needed here and more," she added.

Juliana Bastos Viana Abreu of Noemia Joias in Brazil likewise found exciting new products at the fair, including diamond, pearl and gold jewellery collections. She noted, “My company was started by my mother 41 years ago. We have 70 employees and eight stores across Brazil. It is a pleasure to be here in Hong Kong and meet all these jewellers.” 
 

JGW 2025
 

“There are always discoveries at the Hong Kong show. I come here each time to hunt for unusual stones and products that inspire me to design new pieces. The market has become very competitive. You always need to create new designs and concepts using new materials to stand out from others. In Egypt, yellow diamonds are popular. My own line is based more on natural diamond jewellery but I also like using natural coloured stones and unusual gems,” added Farog Giligrian of Egypt-based Varouj.

Meanwhile, Ermin Siow of Malaysia's Poh Kong Holdings Bhd was on the lookout for gold jewellery. He remarked, “Demand for gold jewellery remains strong in Malaysia despite the high gold prices. We have placed orders for the hard pure gold jewellery offered by Chinese companies exhibiting in the pavilion organised by the World Gold Council. The jewellery pieces are indeed lighter and brighter, with modern, inventive designs that are not usually seen in pure gold jewellery. JGW is a major sourcing platform for our company – there are 13 of us here to purchase items for our stores, from jewellery to diamonds and pearls, among others.”

Janeta Georgieva Petkova of Janet Jewels in Bulgaria also sourced gold jewellery items at JGW. She said, “It was my third time in Hong Kong and this time I came with three other companies from Bulgaria because I recommended the show to them. I have two stores in Bulgaria that have been operating for 24 years. We specialise in gold jewellery with small diamonds that are more affordable.”

Arveen Asadour Bedros Khandjian of Edward Iskandarian Jewelry in Lebanon, for her part, described JGW as one of the most important shows in the global jewellery trade fair calendar. She commented, “I can find anything I want here. There are many impressive, rare gemstones on display, and the pearl market is booming right now – so we have gained a good overview of current pearl trends. In finished products, many designers are using titanium and other metals as alternatives since gold has become more expensive. There are so many innovative ideas to discover.”

Meanwhile, SEASONS | Autumn Fashion Jewellery & Accessories Fair, which was co-located with JGW in Halls 5BC of the HKCEC, recorded close to 12,300 visitors, with international and China buyers forming the majority of attendees.

Celebrated for its dynamic atmosphere and innovative offerings, the Fall edition reinforced its position as Asia’s premier destination for sourcing fashion-forward collections and specialised products designed for Spring/Summer 2026 and beyond. The 2026 edition of SEASONS | Autumn is set for September 17 to 21 at the HKCEC.