Sarine Technologies Ltd recently launched 3D-Origin™, a 3D-printed accurate model of a rough diamond from which a polished stone was derived, to help enhance in-store buying experience. 

The 3D-Origin™ model is an optional add-on to Sarine’s rough-to-polish diamond report. The technology transforms cloud-based data, captured during the manufacturing process, into a 3D-printed replica of the original rough. The 3D model is identical to the actual rough in geometrical dimensions and features, scaled for consumer convenience, according to Sarine. 

Jewellery retailers can use this technology to enhance the customer's in-store experience and understanding of the diamond, the company said.

David Block, CEO of Sarine Technologies, commented, “The diamond and jewellery industry is just discovering the amazing opportunities technology creates for the modern retail environment. Not just as a means of luring customers, but also to engage customers’ hearts and minds through digital storytelling of the uniquely complex process of polishing a diamond.”