Fine jewellers are shining the spotlight on diamond jewellery this holiday season, banking on the diamonds’ glittering reputation as the most treasured symbol of love and celebrations.

Commemorating the festive season with diamonds is De Beers Jewellers with a campaign that promotes its iconic diamond jewellery collections. 

The campaign showcases the timeless appeal of Enchanted Lotus, a symbol of purity and perfection, inspired by the beloved lotus flower. This collection features a range of diamond-studded designs, from classic stud earrings to contemporary open rings, each capturing the beauty of nature through new expressions of the Enchanted Lotus motif. Meanwhile, the Dewdrop Collection highlights modernity with stackable diamond bangles and rings designed for everyday wear.

Graff’s holiday campaign, I Wish, also features exquisite diamond jewellery as prospective holiday gifts. A highlight is a magnificent 40.01-carat D-colour internally flawless pear-shaped diamond ring, complemented by two custom-cut heart-shaped shoulder stones.

At the centre of Italian jeweller Damiani’s holiday offerings are diamond pieces from its Margherita Collection, which celebrates the beauty of daisies – one of the brand’s signature motifs.

This collection includes rings, necklaces and earrings in white gold with diamonds, creating stunning icy clusters reminiscent of daisies. One of the standout pieces is a two-finger ring featuring a cluster of five diamond daisies in varying sizes. Another highlight is a white gold garland with diamonds.