Prisha Khimavat Surana, Su-Raj Inter Gold's head of Marketing, cites gold price volatility and rising demand for lab-grown diamonds as key factors that could impact the jewellery business in 2026. 
 

(Transcript, edited for clarity)

JNA: What factors will affect business in 2026? What is your outlook for the year?

Surana: In 2026, key factors influencing the business environment are expected to include continued volatility in gold prices and evolving consumer preferences, particularly among Gen Z.

We are sort of expecting to see growing interest in lab-grown diamonds as well. These trends will present challenges, but also opportunities for adaptation and innovation.

At Su-Raj Inter Gold, we are prepared to navigate these dynamics through focused strategy, agile decision-making and an ongoing innovation in design and production.

Our approach allows us to respond effectively to shifting market expectations while continuing to deliver commercially relevant and aesthetically strong collections.

Overall, our outlook for 2026 remains positive, supported by readiness, resilience and a commitment to long-term growth.
 

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