While demand for the coloured gemstone trio of emeralds, rubies and sapphires remain solid, the market is increasingly gravitating towards more unconventional choices that better represent their aspirations and individuality.

Topping the list are Paraiba tourmaline, aquamarine and spinel – three coloured gem varieties that are expected to continuously fascinate discerning consumers. 

Paraiba tourmalines mainly come from the Brazilian state of Paraiba and are revered for their striking neon blue or green-blue hues, which are reminiscent of the iridescent colours of the sea. Paraiba tourmalines hailing from Mozambique and Nigeria also have a strong market following. The gems’ electrifying colours continue to be extremely favoured in major jewellery markets in the US, Europe and Asia.

Initially regarded as viable alternatives to ruby, spinel has found favour among buyers who appreciate its vivid red colour and versatility. Apart from red, spinel is available in a broad range of colours such as pink, purple, violet, blue and grey.

Another blue gemstone that has captivated the market is aquamarine, thanks to its clear blue hue that many interpret as a symbol of protection and pure intentions. Aquamarine crystals, which normally come in large sizes, are most attractive to connoisseurs and collectors.