Asia’s highly anticipated B2B buying destination for the fashion jewellery and accessories industry kicks off today at Hong Kong’s AsiaWorld-Expo (AWE), buzzing with trendsetting collections, bold ideas and new partnership opportunities.

Running until March 6 in Halls 3 and 6, Asia’s Fashion Jewellery & Accessories Fair – SEASONS | Spring offers an ideal marketplace for wholesalers looking to refresh their product offerings and stay on top of industry developments.

“There is nothing better than connecting with the fashion jewellery community in a high-energy environment like SEASONS | Spring,” said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery. “From colour directions and material choices to accessory updates, the Spring edition presents all the latest looks available for immediate delivery or merchandise timed for the peak selling months.”

The four-day fair brings together a curated selection of products that perfectly captures the tones of the seasons ahead. From nostalgic influences to playful, whimsical details, the showcases offer an inspiring snapshot of contemporary styles. These include nature-inspired designs, pastel and jewel tones, pendant necklaces, lustrous pearls and metals, and shimmering accessories. 

Networking with a twist

SEASONS | Spring also offers quality networking events that enhance the buying experience, enriching attendees’ journey beyond the exhibits.

Buyers can step into the future of fashion jewellery with MODE by SEASONS, a space spotlighting Autumn-Winter 2026/2027 design directions. 

Inspired by Fashion by Informa’s FW26/27 Design Aesthetics report, this zone brings key directions in material sourcing to life: Tough & Tender, where strength meets softness; Functional Flair, practicality with a stylish edge and Future Heritage, tradition reimagined for tomorrow. 

Visitors can explore ready-to-order collections from select exhibitors as they stroll through the main aisle, where the MODE showcase highlights what is coming next.

The Tomorrow Stage live styling event is where jewellery, fashion and beauty collide in a truly inspiring showcase. 

Happening today (March 3) from 3:30pm − 5pm, the session is led by rising stars in jewellery design, namely bespoke jewellery designer Esther Tai, Kelly Ho of Kelly K. Jewellery, cross-disciplinary craft and design creator Ronald Lai and Tim Lam of AFFECTION. These talented designers will collaborate with students from VTC Youth College’s Interior & Exhibition Design and Beauty Care programmes to create stylish, cutting-edge looks. The session, hosted by design educator Roland Wong, will be conducted in English, with AI-powered Mandarin captions available.

Expert voices

At SEASONS | Spring, the Networking Hub is the ultimate destination for timely insights and expert discussions. 

The programme begins today, March 3, with Matthieu Rochette-Schneider, Greater China GM of Centdegrés China, leading a discussion on Branding Trends That Will Define 2027 − 2028 from 2pm − 2:30pm. This English-language seminar will include AI-powered Mandarin captions. 

Following this, from 2:30pm − 3pm, the Guangdong Fashion Jewellery and Accessories Association will host Asia’s Fashion Jewellery & Accessories: Exploring New Cross-Border E-Commerce Horizons. Featuring Jang Hong Young, CEO of Sun Jewelry Korea, alongside other select speakers, this talk will be conducted in Mandarin and Korean with AI-powered English captions.

The programme continues on March 4 with the highly anticipated Brand Talk from 2:30pm – 3:30pm. Delivered in English with AI-powered Mandarin captions, the event will shine a light on exhibitors such as China Creations Jewelry Co Ltd and Yiwu Aoma Jewelry Co Ltd, who will share insider tips on today’s bestsellers, tomorrow’s trends and the stories behind their brands. 

Later in the afternoon, from 4pm − 5pm, the panel discussion Starting Small, Dreaming Big: Building Your Jewellery Brand will take centre stage. Led by Tomorrow Stage’s featured designers − Tai, Ho, Lai and Lam − this conversation will explore their journeys and offer candid insights on turning big dreams into reality.