Hong Kong will once again become the centre of the global fashion jewellery trade as Asia’s Fashion Jewellery & Accessories Fair – SEASONS | Spring returns to the AsiaWorld-Expo (AWE) from March 3 to 6, 2026, show organiser Informa Markets Jewellery announced.

As Asia’s first fashion jewellery trade sourcing event of 2026, SEASONS | Spring offers early access to some of the best product debuts, in time for the peak selling months. The conversations here will reveal what buyers need, what manufacturers are bringing to market and which design directions are likely to claim greater shelf space in the quarters ahead.

The B2B fair takes place in Halls 3 and 6 of AWE, bringing into focus suppliers across six key product segments, namely Costume & Base Metal Jewellery, Stainless Steel Jewellery, Natural Materials Jewellery, Display & Packaging, Fashion Accessories and Fashion Jewellery Materials. A year’s worth of creativity and craftsmanship comes to life in this bustling marketplace, as exhibitors from Asia and beyond present their products. From concept to completion, these releases are designed to impress the global buying audience.

“SEASONS | Spring arrives at the perfect moment, bringing fresh inspiration and renewed energy to the fashion jewellery community,” said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery. “This exhibition provides a unique glimpse into the fast-paced evolution of fashion jewellery trends while helping buyers find new collections that offer potential for strong margins. It also demonstrates how suppliers respond swiftly to market demands, leveraging industry knowledge to deliver value-driven solutions that meet buyers’ needs.”

SEASONS | Spring 2025
 

New attractions

The 2026 edition will introduce features designed to optimise sourcing efficiency and provide exceptional value to wholesalers, distributors and chain store owners.

Two signature programmes are returning with renewed emphasis. Mode by SEASONS explores design directions for upcoming fashion cycles while the Tomorrow Stage – evolved from the previous Tomorrow Aisle exhibit – spotlights next-generation design talent.

Mode by SEASONS makes trend forecasting tangible by presenting Autumn-Winter 2026/2027 creative directions through collections from exhibitors that buyers may source on the spot. This showcase is based on seasonal analysis curated by Fashion by Informa – the industry’s trend authority behind US trade events such as MAGIC (Las Vegas, New York and Nashville), SOURCING (Las Vegas), COTERIE (New York) and PROJECT (Las Vegas).

“Mode by SEASONS eliminates the guesswork between spotting a trend and sourcing the right products,” Lau explained. “We are bridging that gap where buyers can see emerging directions come to life through collections they can secure immediately – anticipating the desires their customers do not even know they have yet.”

In parallel, the Tomorrow Stage will host a live styling event where aspiring jewellery designers team up with VTC Youth College interior and exhibition design and beauty care students. This project demonstrates how accessories, apparel, and hair and makeup combine to bring a vision to life, creating cohesive looks that showcase all three disciplines while celebrating individuality.

Additionally, the fair’s Networking Hub will offer valuable perspectives tailored to the fashion jewellery and accessories sector. Key highlights include trend forecasting sessions exploring future styles and consumer demands, manufacturer-led discussions on supply chain management and technology, and insights into the industry’s future direction.

Buyer registration is now live and will remain available until February 23.