Muzo Emerald has launched its Misty Green line, featuring emeralds in a soft, refined green.

Inspired by Colombia’s mist-covered Andean landscapes, the Misty Green brand offers a poetic and contemporary narrative compared to classic Muzo Green emeralds, said Aricie de Sainte Preuve, head of marketing at Muzo Emerald.

“While Muzo Green emeralds remain the most iconic and highly valued hue in our grading system, Misty Green emeralds offer a unique alternative. They are positioned in a more accessible price range while maintaining the authenticity, rarity and excellence associated with Muzo Emeralds,” she told JNA.

Described as the "emerald of poets and dreamers," Misty Green had a soft launch at Gem Geneve, where it drew strong interest from US and European buyers, according to De Sainte Preuve.

“While we believe the Asian market, which tends to be more traditional in its preferences, may take more time to embrace Misty Green emeralds, we are optimistic about its potential,” she said. Muzo Emerald will participate in Jewellery & Gem WORLD Hong Kong this year.

Though the brand has just been introduced, emeralds with Misty Green colours have always been part of Muzo’s production. De Sainte Preuve cited luminosity as a distinctive feature of these stones, which exhibit a neon glow stemming from their open and vibrant tone. 

She said, "We have already seen interest from designers, jewellery brands and wholesalers who have acquired Misty Green emeralds. Now, a new story has been designed around the brand, and we look forward to sharing new and creative projects later this year."

Available in quantity, Misty Green emeralds are cut by EDLA, Muzo’s in-house cutting laboratory, and range from under one carat to over 20 carats. Each stone is authenticated through a Certificate of Origin connecting it to the Muzo mines.