Hong Kong-based jewellery retailer Luk Fook Holdings (International) Ltd is further expanding its retail footprint in Southeast Asia with the opening of its first shop in Malaysia.

The shop, Lukfook Joaillerie, is located at Tun Razak Exchange at the centre of Kuala Lumpur’s international financial district. Lukfook currently has more than 3,320 shops worldwide.

Wong Wai Sheung, chairman and CEO of Lukfook Group, said, “The group is always committed to exploring markets with growth potential. Southeast Asia, with its booming tourism industry, offers an array of potential long-term investment opportunities.”

Specifically, the new shop enables the group to expand its points-of-sale footprint and enhance brand awareness in the Southeast Asian market, added Wong. 

Lukfook has had a presence in Southeast Asia since 2010. The newly opened Lukfook Joaillerie joins over 400 international brands at Tun Razak Exchange, which over the years has developed into a shopping landmark and social hub in Kuala Lumpur.