Industry veteran Huw Daniel will retire as CEO of Platinum Guild International (PGI) – an organisation he has been with for more than two decades. He will be replaced by PGI Chief Operating Officer Tim Schlick.

Daniel started his tenure as president of PGI USA in 2003 and eventually became CEO in 2015, according to PGI. 

Commenting on his eight-year stint as CEO, Daniel shared, “Our organisation has evolved from a marketing/PR/event machine to a business partner with the jewellery industry. Platinum will always be a small part of the industry due to its natural rarity, but it can be a very important driver of differentiation and profitability. PGI’s focus today is to enable our partners to get the maximum incremental return from this superb material.”

Daniel built his expertise in advertising, working in both Europe and Asia for notable clients such as British Airways and Proctor & Gamble prior to joining PGI. His first introduction to the jewellery industry was at DeBeers in Asia Pacific where he worked on campaigns for eleven global markets.

Meanwhile, Schlick, who will take office on April 4, 2024, became part of PGI in 2015 as chief strategy officer.