French high jeweller Boucheron is launching a new fully traceable bridal jewellery line that features modern traceability solutions provided by diamond technology expert Sarine.
The company partnered with Sarine to provide Boucheron-branded diamond reports using Sarine Diamond JourneyTM Traceability and Artificial Intelligence (AI)-Driven Grading.
The co-branded reports include comprehensive information that tracks the diamond’s journey from rough to its polished form, with actual visual presentations of the diamond throughout the process, along with detailed 4C’s grading using Sarine’s AI technology.
The Boucheron Diamond Certificate comes in a secure digital format, which creates a fully digital representation of the diamond.
Hélène Poulit-Duquesne, CEO of Boucheron, commented, “Our vision is to lead the jewellery market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed.”