Trend-driven product development and innovative manufacturing techniques are critical to mitigating the impact of soaring gold prices, revealed Prisha Khimavat Surana, head of Marketing at Su-Raj Inter Gold.

(Transcript, edited for clarity)

JNA: How are you managing the impact of record-high gold prices on your business?

Surana: We manage the impact of all-time high gold prices by closely aligning our product development with prevailing market trends and expected price sensitivities.

Our teams are continuously refining designs, applying innovative production techniques just to optimise material usage while still preserving the overall aesthetic and design integrity of each piece.

This approach allows us to remain flexible, maintain strong visual appeal across collections and support our partners with commercially balanced offerings despite ongoing price volatility.
 

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