Growth was evident in Asia – a region that cherishes craftsmanship and heritage and where affluence is growing, according to Jewelmer CEO Jacques Christophe Branellec.

Further shaping buying decisions, especially for Jewelmer’s clientele, is a rising preference for ethically sourced and sustainably produced pearls alongside influencer marketing that strongly appeals to aspirational consumers.

“Luxury today is defined by experiences, and by investing in thoughtfully curated moments and collaborating with like-minded brands beyond the jewellery space, Jewelmer is creating unique experiences that resonate with a wider audience, expanding our market reach and brand visibility,” explained Branellec.

Pearls of opportunity

Cultivating a broader base of more sophisticated and discerning clients could support long-term stability for Jewelmer amid ongoing global shifts, including evolving trade policies such as US tariffs and changes in the international landscape.

“While tariffs pose challenges to the pearl sector, businesses that remain adaptable and responsive can find ways to navigate the landscape and identify potential opportunities,” noted Branellec.

The company aims to reinforce its presence in more resilient markets and focus on value creation to stay on the growth path.

Case in point is Southeast Asia, which presents a golden opportunity for the pearl sector, shared Branellec. Indonesia, Malaysia, Thailand and Vietnam, for instance, are all emerging economies seeking both quality and meaningful luxury purchases.

Meanwhile, e-commerce, personalisation and localised social media content could further bolster brand recognition and customer engagement while storytelling and partnerships are key to transforming “awareness into desire,” the Jewelmer official said.

Renowned for its comprehensive sustainability agenda, Jewelmer sees sustainability as not just a responsibility but a competitive advantage. Its commitment to responsible pearl farming and community livelihood development is its defining factor, shaping its identity and future.

“We have seen significant potential for growth in 2025. These are driven by digital initiatives, sustainability and market opportunities,” remarked Branellec. “Jewelmer remains optimistic about the future while acknowledging the need to strategically address economic and competitive challenges to support our ongoing successes.”