Autore is placing Australian South Sea pearls’ extraordinary charm in the limelight at this year’s edition of Jewellery & Gem ASIA Hong Kong (JGA) 2025.

The company is counting on steady demand for South Sea pearls to support growth, particularly in Australia and Asia, in 2025.

Ruby Autore, marketing head and international jewellery manager of Autore Group, stated that market interest in South Sea pearls is rising due to their sustainable and rare nature. Hence, there is a need for continued consumer education on the inherent value of pearls.

Ruby is also founder and creative director of Autore Moda, the pearl specialist’s contemporary demi-fine jewellery brand.

Citing recent developments, Ruby said buyers looking for sustainable luxury as well as young high-net-worth individuals are driving Autore’s sales, particularly those of top-quality pearls.

Meanwhile, prices of commercial products are increasing as supplies tighten and demand for entry-point necklaces increases.

Sustainable future

Autore has been at the forefront of sustainable pearl farming for many years. According to Ruby, the company’s operations in Australia and Indonesia are built on regenerative aquaculture.

Guiding its sustainability agenda are conscious farming, marine protection, community empowerment, reef regeneration and education, to name a few.

“We remain optimistic about growth as consumers gravitate towards timeless, meaningful purchases. South Sea pearls – rare and sustainable – offer exactly that,” noted Ruby. “Our diverse market presence, spanning Asia, Europe and Australia, makes us resilient against regional downturns and shifting policies.”