Jewellery that symbolises love, hope and joy is expected to gain further popularity in a post-pandemic world.

“Design trends in 2021 will be more about healing, simple moments of happiness, and travel and adventure,” according to Guangzhou Jiangming Jewellery Co Ltd, one of the exhibitors hosted in the China Guangzhou Pavilion at Jewellery & Gem Digital World. “The pandemic has made everyone realise the importance of being more open about their feelings, and wearing jewellery can do that in ways that other accessories can’t.”

Rainbow colours, pink, blue, lavender, purple and silver are anticipated to dominate the colour palette in the coming seasons, it added. Guangzhou Diqi Ornament Co Ltd further went on to say that vivid gemstone colours, such as opal’s spectral hues, are among its top bets for 2021.

Also at J&G Digital World, the China Guangzhou Pavilion announced that is hosting a webinar on Packaging & Equipment and Gemstones tonight at 9pm HKT. The session features Guangzhou’s best-in-class suppliers who have been expanding internationally, the pavilion organiser said. To register for this session, visit https://us02web.zoom.us/webinar/register/WN_D2j-jQkrTESDtXFqwlPerw

Meanwhile, Guangzhou-based exhibitors are showcasing a wide range of products that reflect current lifestyle trends at various price points at the virtual event. Collections in earthy tones with pops of colour and in delicate forms, which are ideal for stacking and layering, are on offer.

According to the pavilion organiser, the 10 companies it is hosting have integrated their operations system from raw materials sourcing and gem processing to product design and sales services.

The companies exhibiting under the banner of the China Guangzhou Pavilion are Guangzhou Vlove Jewellery Ltd, Guangzhou Jiangming Jewellery Co Ltd, Guangzhou Sunshine Jewelry Co Ltd, Yihui Casting Technology Co Ltd, Guangzhou Diqi Ornament Co Ltd, Amazing Jewelry Co Ltd, Guangzhou Meili Package Co Ltd, Guangzhou City Jingming Jewellery Co Ltd, Angel Jewelry International Ltd and Guangzhou Miracle Import and Export Co Ltd.