This article first appeared in the JNA September/October 2025 issue.

For six decades, the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA) has stood at the forefront of a rapidly evolving industry, guiding local jewellers through changing times and uncertainties while solidifying Hong Kong’s status as a key player in the global jewellery trade.

“We walked through every pivotal moment in the industry. From organising the first Jade and Gems Exhibition in 1968 and leading jewellers to exhibit at the JA New York Show in 1969 to introducing the first independent Hong Kong pavilion at VicenzaOro in 2003, each milestone marked not only a breakthrough for our members but also placed Hong Kong-made jewellery in the global spotlight,” remarked HKJJA.

Over the course of 60 years, HKJJA has witnessed many industry headwinds, including soaring oil prices in the 1970s, the 1997 Asian financial crisis as well as SARS in 2003 and the 2008 global financial crisis. Throughout these upheavals, HKJJA assisted its members in adapting to challenges.

The jewellery landscape in Hong Kong has evolved too, gradually transitioning from traditional craftsmanship and original equipment manufacturer (OEM) to a more modern, technology-driven approach.

HKJJA responded with forward-looking initiatives by introducing training programmes covering CAD/CAM, 3D printing, AI-driven designs and smart retailing. It also advocated for the shift to original design manufacturer (ODM) and original brand manufacturer (OBM) while emphasising responsible sourcing and transparency.

“We recognise that our industry’s collective strength and unified spirit are our strongest defence against adversity,” shared HKJJA. “By pooling our resources and forging new paths to overseas markets, we navigate challenging times as allies.”

Four chapters of growth

There are four key stages in HKJJA’s 60-year history. From 1960s to 1980s, its mission centred on building credibility by setting quality standards, introducing gemstone authentication and safeguarding trust at a time when counterfeit jade posed a threat to Hong Kong’s reputation.

Meanwhile, the 1980s and 1990s were all about expansion, with Hong Kong’s jewellery industry thriving amid competition from Southeast Asia. HKJJA-led initiatives transformed the city from an outsourcing base to a design-driven hub. Collaborations gave birth to the Hong Kong Jewellery Design Competition and the Taiwan-Hong Kong Jadeite Jewellery Design Competition, elevating Hong Kong as a centre of creative excellence and a global platform for local talents to shine. HKJJA also acquired Hong Kong Jewellery Magazine to provide industry updates and brand exposure to trade members.

By the 2000s, HKJJA’s role became pivotal in connecting Hong Kong with the world. The association leveraged Closer Economic Partnership Arrangements (CEPA) and China’s market liberalisation, leading trade delegations across mainland cities while expanding Hong Kong jewellers’ global presence through trade show participations. Members benefited from exposure in major fairs in Italy, the United Arab Emirates, Thailand and the US.

The innovation phase from the 2010s onwards was driven by technology, talent and transparency. HKJJA launched its signature METS – Machinery, Equipment, Technology & Supplies for the Hong Kong Jewellery & Watch Industry in 2014 to promote technological advancement and established a JJA Junior Committee to nurture the next generation of leaders.

These milestones underscored a commitment to ensuring that Hong Kong keeps pace with global shifts in manufacturing, digitalisation and consumer expectations.

“Hong Kong’s strength has always been agility. We connect the East with the West, tradition with modernity. By helping members sharpen their design identity while mastering digital commerce, we create pathways for them to thrive in highly competitive markets,” said HKJJA.

Innovation with purpose

The Hong Kong jewellery industry is poised for significant growth opportunities in the coming decade. Ongoing expansion in ASEAN (Association of Southeast Asian Nations) and mainland markets, coupled with digital and e-commerce advancements, could eliminate geographical barriers to trade. Nonetheless, HKJJA said the industry faces difficulties due to macro uncertainties, international competition and high production costs.

Looking ahead, HKJJA is committed to sustainable practices, digitalisation and mentoring next-generation jewellers to lead Hong Kong’s jewellery trade towards a brighter future.

“HKJJA will continue to strengthen connections between Hong Kong jewellers and key markets in Italy and ASEAN as well as nurture talents through our JJA Junior Committee,” said HKJJA. “We remain an essential global bridge for Hong Kong jewellers, providing steadfast support to our members.”