Artificial intelligence (AI) is making its presence felt in the gem and jewellery industry, with various applications at the ready to enhance grading, design, sales, marketing and operational efforts.
Gemmological laboratories and technology solutions firms were early adopters. Sarine Technologies unveiled its AI-based diamond grading technologies – Sarine Clarity and Sarine Color – in 2017 and has since continually rolled out more AI-driven services.For its part, the Gemological Institute of America (GIA) first explored AI possibilities in 2020 when it partnered with IBM to develop a system for diamond clarity. Today, the GIA AI clarity system is fully deployed across all its laboratories worldwide and performs clarity grading for D-Z diamonds in ranges.