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Gold Wharf Group traverses B2B and B2C boundaries with its Cloud Showroom platform that expands its wholesale reach while providing retailers with real-time access to inventory, experiential tools and an online presence.
Cloud Showroom interactive display stand in a jewellery retail store
The Cloud Showroom management app enables retailers to customise collection, prices and orders, among others
Cloud Showroom interactive display stand
This article first appeared in the JNA July/August 2024 issue.
Chinese jewellery manufacturer and wholesaler Gold Wharf Group ticks all the boxes for growth and innovation with its Cloud Showroom platform, which integrates the traditional B2B wholesale model with an innovative B2C retail-facing component for jewellery retailers.
Cloud Showroom makes Gold Wharf’s jewellery products available to a larger clientele, both at its own jewellery shops and at those of retail partners. At the same time, the platform enables brick-and-mortar stores to increase their jewellery offerings for their customers and establish an online presence.
Peter Cheung, vice president of Gold Wharf Group, said, “Our system provides retailers...
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