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Atlas Pearls highlights the unparalleled beauty of South Sea pearls as the driving force behind robust consumer demand especially for the pearls’ white and silver varieties amid global uncertainties.
Atlas Pearls’ pearl farm
White South Sea pearls from Atlas Pearls
The year 2020 proved difficult for the pearl industry, with prolonged restrictions on traditional distribution networks having the most impact on business. Without international travel, companies had to find alternative ways to supply pearls to clients. Pearl specialist Atlas Pearls rose to the challenge.
According to Kym Weir-Smith, marketing manager at Atlas Pearls, the company developed a bespoke online auction platform, which it launched in November 2020, to ensure continued supply of pearls to its clients. It hosted its first full-harvest digital sale the following month.
“The online platform proved to be highly successful with clients participating from all over the world...
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