Today’s buyers have at their disposal an expansive range of fashion jewellery pieces in brass, copper and other base metals that offer design flexibility and versatility alongside more affordable prices.

Steady demand for fashion jewellery adorned with an assortment of raw materials such as coloured gemstones, beads, glass or wood, to name a few, is driven by the market’s soaring appetite for fresh and innovative design ideas. 

Fast-changing trends are also fuelling rising interest in fashion jewellery, especially among a younger generation of buyers. Changing product preferences as well as younger buyers’ penchant for non-traditional items likewise bode well for fashion jewellery designers and manufacturers. 

Moving forward, buyers who are looking for more affordable but equally stylish jewellery options will continue to drive demand for fashion jewellery pieces in increasingly contemporary designs.

A wide array of styles - from classic to bold - will be on display at the Fashion Jewellery Pavilion of Jewellery & Gem ASIA Hong Kong (JGA) scheduled from June 22 to 25.