Visit us at JGW Singapore Sept Hall 6F01 17 E 48th St # 701, New York, NY 10017, USA [email protected] +1 212-207-3905 SHOW DAILY by JNA • 7 JewelleryNet.com NEWS Day 2 • 28 September 2022 LGD jewellery brand offers fresh perspective Lab-grown diamond jewellery by ABOV Aspire Designs Ltd is introducing ABOV, its new premium brand of lab-grown diamond jewellery, to the international market at Jewellery & Gem WORLD Singapore. Launched in June 2022, ABOV creates jewellery that is rooted in the philosophy of today’s youth: Being E.A.S.Y. – ethically created, authentic, sustainable and young. “The youth of today is more responsible and conscious about the environmental and social impact of their choices, which draws them closer to brands that align with their ethos, philosophy and ideologies,” the brand noted. ABOV thus appeals to consumers seeking jewellery with innovative designs, affordable price points and a pro-sustainability outlook. Available in 9-, 14- or 18-karat gold, ABOV jewellery features lab-grown diamonds in EF colours and VS clarity grade that are certified by the International Gemological Institute. Its 300 items fall under three categories – Classics for evergreen styles and everyday occasions; Fashion Jewellery that provides a modern twist to Victorian-era designs; and Coloured Diamonds featuring lab-grown diamonds in blue, pink and canary yellow. A favourite of fashionistas is the Right-Hand ring, a modernised version of the engagement ring that combines vintage and contemporary design elements. Currently available in Europe, the US and select Asian countries, ABOV is eyeing a global presence. “We are targeting multiple markets that offer growth potential for labgrown diamonds. Rising consumer awareness of environmental issues and sustainability in several countries bodes well for ABOV’s future,” the brand said.
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