SHOW DAILY by JNA • 6 NEWS JewelleryNet.com Day 1 • 18 September 2023 Diamond expert Sheetal shines with innovative brand refresh Sheetal Group is turning the spotlight on new branding initiatives that demonstrate its unique ability to align business strategies with evolving global standards. At the centre of this exciting development are exceptional diamonds that the Sheetal Group is renowned for. The company is offering an expansive array of top-quality diamonds in a multitude of shapes, Thailand-based coloured gemstone manufacturer Makhni Enterprises Ltd Part is showcasing high-quality coloured gems, led by sapphires and rubies, at Jewellery & Gem WORLD Hong Kong (JGW). The company is introducing its latest selection of natural untreated gemstones comprising blue and Padparadscha sapphires and rubies. “We are very excited to launch our new collection at the fair,” it said. “We chose Hong Kong for the unveiling because of the city’s status as an international jewellery and gemstone hub. JGW provides us with a platform to connect with buyers from all over the world.” The company’s major markets are the US, Europe and Asia. “We look forward to a very exciting exhibition as we have been receiving an overwhelming response from our customers who will be meeting us at the fair,” Makhni Enterprises commented. sizes and colours at Jewellery & Gem WORLD Hong Kong (JGW). Buyers have at their disposal a broad selection of certified and non-certified diamonds, including diamonds of 0.05 carat to 5 carats in white and natural fancy colours and round, pearl, heart, oval, emerald, princess, cushion, marquise and radiant shapes. Bespoke and light performance cuts bearing D to K colours and IF to Pique clarity ranges are also available. The company’s certified diamonds come with grading reports from the Gemological Institute of America, De Beers Institute of Diamonds, Forevermark, the International Gemological Institute and HRD Antwerp. Visitors to Sheetal Group’s booth are also in for an immersive experience that will allow them to explore a diamond’s story from mine to masterpiece and better appreciate the intricate artistry behind every diamond manufactured by the group. Chirag Kakadia, director of Sheetal Group, said, “Given evolving industry trends, several types of diamonds are likely to garner significant attention and interest at JGW. These include fancy shapes and traceable goods, particularly in smaller sizes.” Progressive steps Sheetal Group recently updated its company logo to symbolise a new visual identity that resonates with the changing times while preserving its corporate DNA. According to the diamond manufacturer, the new logo celebrates unprecedented milestones in its journey as it aims to strike a balance between tradition and innovation. The logo also embodies the commitment, integrity and sustainability that pervades Sheetal Group. “These core values have formed the guiding principles of our organisation for 38 years. As we move forward with a newly proclaimed visual identity, we remain dedicated to delivering excellence, upholding our values and embracing the global community that we serve,” remarked Sheetal Group. A revamped website, to be unveiled today, September 18, at JGW, meanwhile reflects its digital evolution, the company said. Chirag Kakadia, director of Sheetal Group Diamonds from Sheetal Group Sapphire from Makhni Enterprises Ltd Part Sapphire and ruby spectacle at JGW Given evolving industry trends, several types of diamonds are likely to garner significant attention and interest at JGW. These include fancy shapes and traceable goods, particularly in smaller sizes.
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