PEARL REPORT 2021

PEARL REPORT | 43 | 2021-2022 市場情報 ZHUJI – CHINA’S PEARL CAPITAL 諸暨 - 中國珍珠之都 Zhuji City is in the southern part of the Yangtze River Delta, north of central Zhejiang Province, with an area of 2,311 square kilometers and a population of 1.07 million. Zhuji’s freshwater pearl farming began in the late 1960s. After decades of development, it has become the largest freshwater pearl farming, processing and trading base in China, and has the country’s largest pearl B2B market and only provincial- level pearl industrial processing park. The city was named the “Pearl Capital of China” by the government. At present, there are 2,381 large and small enterprises and workshops engaged in pearl cultivation, processing, wholesale and retail in the city, with an annual production level of RMB18 billion (around US$2.61 billion). It is one of the jewellery-themed bases in China. In November 2020, the World Pearl Congress convened in Zhuji’s Shanxia Lake Pearl Town, which was declared the event’s permanent venue. Top-notch pearl cultivation. Zhuji’s freshwater pearl farming area amounts to 200,000 mu (133.3 million square meters), with more than 3,000 farming units. Pearl farmers from Zhuji are spread across 12 provinces and cities around China’s five major freshwater lakes. They ship the mussels back to Zhuji for processing. Annual production of freshwater pearls accounts for 73 per cent of global output and 80 per cent of the country’s total production. Technological advancement. The city has established China’s first freshwater pearl research institute and quality inspection centre as well as a technology innovation service platform for the pearl industry. Zhuji works closely with local universities and research institutes. New products and technologies continue to emerge, and the development of special-shaped pearls and nucleated pearls has greatly improved the quality and value of freshwater pearls. Branding. Zhuji’s pearl industry has many homegrown brands. The so-called “Shanxia Lake” pearl is a famous brand in Zhejiang Province. At the same time, Zhuji pearls have gradually shifted from export-oriented to domestic consumption, and from OEM processing and wholesale to retail development and branding. 淡水珍珠 淡水珍珠在最高峰時年產量曾達 5,000 多噸。 2020 年，由於 環保需求、養殖條件限制、成本上升等原因，年產量降低至 500 多噸。在產量下滑的情況下，養殖者增加技術投入，珍 珠的品質得到了極大的提高，有更多顏色和尺寸選擇之餘， 直徑更可超過 20 毫米。國家更嚴格的環境保護法預示着中國 養殖珍珠產業迎來了一個品質提升的新時代。各地珍珠養殖 企業積極探索養殖新方式、新技術，在實現可持續發展的同 時，推進珍珠養殖。珍珠的龍頭企業專注淡水珍珠的研究和 品質改善，進一步提高中國淡水珍珠的全球定位。 疫情下的業務 新冠疫情使旅行和貿易受到阻礙，無疑對珠寶行業產生了巨 大影響。深圳珠寶產業服務有限公司於 2021 年 3 月主辦了保 稅展銷會，是珠寶玉石保稅服務(貿易)平台在 2021 年針對珠 寶行業推出的首項破冰之舉，使珠寶商不出國門，就能查看 和採購國外商品。珍珠企業同時尋求行業協會的協助。深圳 市珍珠行業協會現有會員 100 多家，其中包括廣東、廣西、 浙江、海南等省的知名珍珠企業。 深圳市珍珠行業協會會長塗興財表示，協會一直與深圳海 關、羅湖區政府等職能部門保持密切聯繫，通過共同暢通交 易管道、整合產業資源等多種方式，為企業降低成本，推動 珍珠產業由傳統進出口模式，向保稅物流供應鏈模式轉變。 這種轉型促進了珍珠行業的進一步發展，也能提升深圳珠寶 及玉石供應商的話語權，努力將賣方市場向買方市場轉型。 A Chinese pearl farmer harvesting South Sea pearls Photo courtesy of Shenzhen Pearl Trade Association 中國珠農正在採收南洋珍珠。 圖片由深圳市珍珠行業協會提供