PEARL REPORT 2021

PEARL REPORT | 36 | 2021-2022 PERSPECTIVE South Sea pearls 南洋珠全球競爭力未見褪色 Atlas Pearls highlights the unparalleled beauty of South Sea pearls as the driving force behind robust consumer demand especially for the pearls’ white and silver varieties amid global uncertainties. 在全球前景不明的大環境下，消費者對南洋珠的需求依然強勁，當中尤以白色和銀色 的品種為甚。 Atlas Pearls 將此歸功於南洋珠那無與倫比的美。 retain edge in global scene Atlas Pearls’ pearl farm Atlas Pearls 的珍珠養殖場 T he year 2020 proved difficult for the pearl industry, with prolonged restrictions on traditional distribution networks having the most impact on business. Without international travel, companies had to find alternative ways to supply pearls to clients. Pearl specialist Atlas Pearls rose to the challenge. According to Kym Weir-Smith, marketing manager at Atlas Pearls, the company developed a bespoke online auction platform, which it launched in November 2020, to ensure continued supply of pearls to its clients. It hosted its first full- harvest digital sale the following month. “The online platform proved to be highly successful with clients participating from all over the world including Australia, New Zealand, Japan, China, the US and Spain,” shared Weir-Smith. “Its success reflects the agile nature of Atlas Pearls in harnessing opportunities.” Supported by Atlas’ own app, the platform generated sales from customers that traditional networks did not reach and is now a key part of the company’s multifaceted sales strategy.