PEARL REPORT 2021

PEARL REPORT | 18 | 2021-2022 INSIGHT Kawk of Snow Pearl emphasised the importance of vaccines, which are critical for real recovery in the pearl sector. To support market activity, the company official also raised the importance of relevant marketing and promotion to sustain consumer interest. Yoko London’s Hakimian meanwhile is banking on the bridal jewellery sector to fuel growth in the industry in a post-lockdown era. He said the company is rolling out a new bridal campaign alongside a curated collection of bridal jewellery. Sustainability has also become a byword in the industry. In April this year, the jeweller said over 50 per cent of the gold in its future jewellery production will be recycled and that 100 per cent of its unused gold will be recycled. “We launched two successful collections during the pandemic and built a wealth of fantastic digital capabilities, safeguarding our ability to meet our customers’ demands over the next few years. We have many new ideas and projects that we are working on that we are excited to share in due course,” disclosed Hakimian. HKPCA’s Wong, for his part, pointed to greater cross-industrial collaboration to reach new customers. For instance, pearl companies are increasingly teaming up with stakeholders in various sectors such as technology, biology, arts and culture, education and cosmetics, to name a few, to boost awareness about pearls. “People do not just want jewellery; they want jewellery with a mission. Buyers, millennials specifically, have more spending power and are more conscious about what they are spending on. They want pearls with a value,” noted Wong. 在 新冠疫情爆發期間，珍珠企業 的運營受到嚴重的考驗，尤其 是在物流和生產方面。這導致價格下 跌，同時，在疫情下的企業又無法依 靠傳統的渠道銷售商品。 曾經有一段短暫但關鍵的時刻，全 球市場停頓下來。消費者需求同樣下 降，因為人們要處理更迫切、與大流 行更相關的挑戰，而無暇慶祝或關心 其他生活事件。 然而，這些干擾成就了創新的營商方 式。在無法進行面對面交易時，企業 便轉而在線上銷售。珠寶設計師的新 系列反映消費者日益偏好富有意義和 更個人化的產品。其他企業則專注開 發潛在的增長領域。 新冠疫情的影響 總部設於澳洲的 Paspaley Pearling Co. 的執行董事 Michael Bracher 表示， 實施與新冠疫情相關的措施絕非易 事。例如，他們不得不接受漫長的強 制隔離和負擔昂貴的特殊航班，讓人 員到偏遠地方工作，維持營運。 Bracher 指出：“從銷售的角度來看， 市場在 2020 年 2 月至 3 月之間完全停 頓。”在此期間， Paspaley 開發了一 個線上珍珠拍賣平台。自 2020 年 4 月 以來，他們幾乎每個月都舉行了線上 拍賣。 Bracher 表示，與此同時，價格 在2020年上半年下跌了 10% 至 15% 。 為避免價格進一步下跌並影響客戶手 上珍珠的價值， Paspaley 選擇了減少 產品供應。 “去年進行的線上拍賣中，每次售出 的珍珠價格和數量都逐漸增加，儘管 至 2020 年底時仍未回到正常及業務可 持續的水平。” Bracher 繼續說道。 緬甸珍珠商 Snow Pearl Jewellery 的 Kawk Mie Chit 博士表示，線上銷售也 對業務有幫助。他們在線上銷售珍珠 首飾並舉行實時促銷。然而，政治不 Tahitian pearl jewellery by Seibido Pearl Co Ltd Seibido Pearl Co Ltd 的大溪地珠首飾 Top-quality golden South Sea pearls from Snow Pearl Jewellery Snow Pearl Jewellery 的頂級南洋金珠