RETAIL WATCH 零售观察 48 | JNA March 2026 越来越多公司将目光投向中东，看中其巨大的发展 潜力。该地区多元化的人口结构、富裕的消费者 和庞大的游客数量，都为各类珠宝产品提供了强 劲的增长机遇。与其他面临美国关税、市场动荡和地缘政治 紧张局势等宏观经济压力的珠宝贸易中心不同，中东的珠 宝贸易正在蓬勃发展。 根据市场研究和谘询机构6Wresearch的数据显示，到 2030年，中东珠宝市场规模将达到523.1亿美元。沙特阿拉 伯是海湾合作委员会(GCC)成员国中最大的市场，其次是阿 联酋，该国对奢侈珠宝的需求正在不断上升。卡塔尔和科威 特也对高端珠宝表现出浓厚的兴趣。 迪拜多种商品交易中心(DMCC)表示，2025年至2030 年间，阿联酋珠宝市场将以每年20%至30%的速度增长 。 DMCC宝石及贵金属高级总监Maryam Al Hashemi表示 ， 2020年至2024年间，阿联酋交易的原石和抛光钻石超过10 亿克拉。迪拜正在举办更多宝石招标活动，DMCC也正在为 培育钻石构建生态系统。 Al Hashemi透露：“DMCC社区拥有逾1,365家钻石和宝 石公司，连接着非洲的矿商、印度的制造商，以及迪拜的设计 师和零售商。阿联酋在全球珠宝贸易中正发挥关键作用。” 设计方向 由于阿联酋拥有多元文化的人口，造就了多彩多姿的珠 宝市场。“在阿联酋，尤其是迪拜，其多元化的社群是一大优 势。这里汇聚了各种品味和设计 风格的消费者，是珠宝商的理想 市场。”DMCC宝石部副总监 Mohammad Karam表示。 阿联酋珠宝艺术家 Azza Al Qubeisi表示， gold jewellery just two days before Diwali last year, unlike in the past when such purchases were made well ahead of the festival. “Demand is still there; the intent to purchase is still there – only the timing has changed,” Garg explained. “We are also seeing more staggered and frequent purchases rather than the bulk purchases of the past. Instead of spending a million dollars in one go, they will spend US$200,000 now and US$200,000 next month to hedge against price fluctuations and manage their finances sensibly.” Younger consumers in the region, known for their high discretionary income, also offer significant growth opportunities. Vainio noted that this demographic examines the sustainability credentials, emotional value and versatility of jewellery pieces when making purchases. Tawhid Abdulla, CEO of Jawhara Jewellery and chairman of the Dubai Jewellery Group, meanwhile pointed to a growing penchant for jewellery gifting among younger generations of consumers. “The culture and tradition of jewellery is still strong in the region. Younger consumers, however, want their jewellery to reflect their personality, which creates room for bespoke pieces as well as innovative and creative designs. This is where homegrown and designer brands can thrive,” he explained. Shining possibilities Prospects are bright too for diamonds in the Middle East, with many Gulf nationals favouring fine jewellery with natural diamonds. Priyal Shankar, director (Brand and Tech) of Indian diamond manufacturer Shivam Jewels, named the Middle East as the next big market for diamonds. "This is where the opportunity lies. The Middle East is experiencing a wave of wealth transfer. Here, diamonds over 1 carat do very well. A broad spectrum of sizes works in Dubai. In the Gulf, demand is strong for diamonds of 3 carats and up, notably from high-end brands such as Graff and Moussaief. The region gravitates towards VVS and VS diamonds in JKL colour," he revealed. Dubai-based Evara Diamonds, which specialises in larger diamonds and fancy colours, is equally optimistic. “India is now our top market, but the Middle East is becoming a close second. The purchasing power here is extraordinary. Buyers rarely hesitate when they come across something they like. This region is becoming very important to diamond dealers,” said Shashank Kothari, managing director of Evara Diamonds. Diamond jewellery retail brand La Marquise attests to the Middle East’s fondness for diamonds. The company, which is celebrating its 40th anniversary this year, is innovating to stay ahead of the curve. It invested in cutting-edge machinery to enter new product segments and opened in strategic upscale locations such as the Four Seasons Doha and The Galleria Al Maryah Island Mall in Abu Dhabi to tap premium clients. “The increase in gold prices and the decrease in diamond prices prompted us to sell more higher-end, expensive pieces,” shared La Marquise CEO Nishit Shah. “Since we are one of the few brands focused solely on diamond jewellery, we aim to create demand in our customers’ minds through storytelling and emotional connections.” Apart from its designs that marry modern and traditional elements, Shah also builds brand appeal through celebrity endorsements, social media campaigns and influencer collaborations. He said, “Our strategy is to deliver what the market wants while balancing creativity and profitability.” Jewellery boutiques in Dubai Mall 迪拜购物中心的珠宝精品店
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