MARKET INTELLIGENCE 市场情报 JNA March 2026 | 43 The company has a rich assortment of gem-studded jewellery pieces adorned with ruby, sapphire, emerald as well as garnet, tourmaline, topaz, aquamarine, opal and amethyst, to name a few. “Coloured gemstones are in focus,” said Pagella. “What is selling is a combination of multicoloured stones in unique designs and yellow gold. Customers ask for yellow gold now more than white.” Moraglione’s major market is Europe, but it is looking to gradually return to Asia, depending on economic and political developments. Italian jewellery house Busatti 1947, for its part, offered an eye-catching variety of black titanium pieces with gold and diamonds at VicenzaOro. Sales Director Luca Busatti said while gold prices played a part in developing newer titanium collections, the Milan-based high jeweller has been widely recognised for blending traditional goldsmithing with innovative, lightweight materials, particularly black titanium in the last 20 years. “Buyers are on the lookout for striking pieces and bold forms especially now that supply outweighs demand,” remarked Luca. “Jewellers have to offer ultra unique pieces to stand out in a challenging environment.” Response to Busatti’s titanium collections at VicenzaOro was extremely positive, with the company receiving a good deal of enquiries from buyers. Andrea Deambrogio, CEO of Deambrogio Fratelli Srl, stated that unique, never-before-seen designs have become a hit with the increasingly discerning local market. Gracing the company’s display windows was a set of diamond-studded jewellery pieces designed with an inverted dome with a unique inward curve. The collection was launched in 2025 and has been well-received in Italy. “The classic style needed an upgrade. We decided to focus more on yellow gold and do something new as well. Hence, the launch of this collection,” explained Andrea. Patricia Karg, managing director of customised wedding ring specialist Acredo of Germany, connected with potential clients at the show. The company offers bridal rings in 100 per cent recycled gold, silver and platinum. “We gathered some very interesting contacts, which bodes well for us as we are expanding into several markets and looking for new customers,” noted Karg. Acredo has a huge customer base in German-speaking countries, but it also has a presence in South Korea, Taiwan, Hong Kong and the US. “High gold prices are a challenge. In response, we must be creative. We change our collections and adjust designs to make lightweight, but not hollow, rings,” she said. Global scale VicenzaOro January saw strong foreign buyer attendance, with 60 per cent of visitors from abroad, led by the US, according to organiser Italian Exhibition Group (IEG). Buyers from 130 countries attended, including Türkiye, India, Spain, France, the UK and Germany. The Italian Trade Agency facilitated the participation of 560 high-profile buyers. The event also featured T.Gold, which showcased advanced jewellery manufacturing technology, and VO Vintage, a marketplace for second-hand watches and vintage jewellery. Other highlights included the inaugural VO Awards for jewellery design and seminars by the World Jewellery Confederation (CIBJO). The next VicenzaOro and T.Gold will run from September 4 to 8, 2026, in the newly renovated Vicenza Expo Centre, with VO Vintage scheduled for September 4 to 7. VO Awards Winners of the first VO Awards were announced on January 17, 2026. Matteo Farsura, global exhibition manager, Jewellery & Fashion at IEG, said, “The VO Awards was conceived as a project deeply rooted in VicenzaOro's identity. We celebrate the people behind every creation, the product as a synthesis of creativity and manufacturing, and VicenzaOro as a place where skills, supply chains and markets come together.” The second edition of VO Awards will take place at VicenzaOro January 2027. Winners of the first edition of the VO Awards (from left): 1. Alessio Boschi (Jubilee Ring) – Best In Icon – One-Of-A-Kind Jewellery; 2. Cammilli Firenze (Hypnose Ring) – Best In Icon – High End Jewellery; 3. Mesh (Lisa Ring) – Best In Look – Fashion Jewellery; 4. Marcela Salvador (Ciuri Necklace) – Best In Look – Fine Jewellery; 5. D’Orica (Ely Torchon 0141 Necklace) – Best In Creation – Gold Manufacturing; 6. Aurum (Argento 960 Ring) – Best In Creation – Silver Manufacturing; 7. Better Silver (Tennis Fine Precision) – Best In Special – Chain; and 8. Plah (Guacamaya Earrings) – Best In Special – Young (Under 30). 首届VO大奖获奖名单如下(左起)：1. Alessio Boschi (Jubilee戒指)—最佳标志性 设计奖(独一无二珠宝类)；2. Cammilli Firenze (Hypnose戒指)—最佳标志性设计奖(高级珠宝类)；3. Mesh (Lisa戒指)—最佳造型奖(时尚首饰类)； 4. Marcela Salvador (Ciuri项链)—最佳造型奖(高级珠宝类)； 5. D’Orica (Ely Torchon 0141项链)—最佳创作奖(黄金制造)； 6. Aurum (Argento 960戒指)—最佳创作奖(白银制造)； 7. Better Silver (网球链)—特别奖(链条类)； 8. Plah (Guacamaya耳环)—特别奖(30岁以下青年设计师)。
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