MARKET INTELLIGENCE 市场情报 JNA March 2026 | 35 such as the Princess Flower and Love in Verona, to name a few, leading growth in sales. Each collection has multiple variations but maintains the distinct Roberto Coin DNA, so it can cater to diverse price points and design preferences. With the soaring cost of gold (US$5,100 per ounce at press time), the jeweller had to raise prices in April last year and this year, according to Grima. “As per company policy, we increased prices once in April 2025 while our competitors repeatedly adjusted prices upward. We kept ours at a fixed level and sacrificed margin, but ensured the pricing for finished goods remained competitive. Consumers appreciated that,” he added. More expensive gold has significantly influenced the overall volume and size of jewellery offered by Roberto Coin. To adapt, customers can opt for lightweight gold pieces crafted with smaller, thinner surfaces while maintaining the signature Roberto Coin aesthetic. This approach allows for a reduction in weight by approximately 10 to 15 per cent, according to Grima. Growth strategies Italian jeweller Lenti 1963, which has six decades of experience in the fine jewellery trade, also has its sights on new markets, Asia included. According to Federico Bellini, company general manager, Lenti’s major market is Europe, but it has been actively building a presence in Singapore, Bahrain and Qatar. The jeweller specialises in eternity rings and tennis bracelets adorned with diamonds and coloured gemstones in classic styles. Some products have a more contemporary twist, including Bellini’s own line of men’s jewellery. Roberto Coin boutique in Rome Roberto Coin的罗马门店 Singapore, with its affluent and mature luxury consumers, presents manifold opportunities for Lenti. The company is currently looking to establish contacts or partnerships to represent the brand there. “I am keen on exploring Asia because it is such a dynamic jewellery market. Buyers are discerning and have a sophisticated taste when it comes to high fashion and jewellery,” explained Bellini. Apart from Singapore, South Korea and Japan also present business opportunities, he added. Timeless jewellery designs are making a comeback, now updated to meet modern buyers’ preference for personalised and customised pieces, according to Bellini. He aims to bring this design philosophy to Asian markets. Shifting landscape Asia has changed a great deal over the years and doing business in the region has not been smooth sailing, according to Maria Perez, marketing director of Spanish fine jeweller Carrera y Carrera. The company has around 140 years of jewellery-making expertise in Europe. Presenting the brand to the right customer has been a challenge since the pandemic. The company, which used to participate in Hong Kong shows, is reevaluating its approach to gain greater exposure to the region's affluent buyers, which is its target market. Buyer sentiment has also weakened. Asia, however, remains attractive for high-end jewellers like Carrera y Carrera, with China, Hong Kong and Singapore as the most important markets. “We are always open to possibilities,” noted Perez. “Asia is always a key consideration for us because of its diversity and market potential. We just need to reassess our strategy to better connect with top-tier customers.” Even the jeweller’s designs are inspired by Asia. One of its latest high jewellery offerings is Orquídeas – an ode to orchids, a flower that is admired globally but has a profound meaning in Asian culture. Another collection, Circles of Fire, celebrates the dragon as a symbol of power, elegance and protection. Other collections take artistic cues from the arts and mythology. Perez said Carrera y Carrera’s exceptional craftsmanship alongside a strong narrative-driven strategy could help attract new clients who share the company’s values and appreciation for beauty. “The modern luxury consumer is perceptive and is always on the lookout for pieces that stand out. This is exactly what we offer. We do not follow trends – we celebrate art and creativity,” explained Perez. Fine jewellery display at a Roberto Coin store in Rome Roberto Coin罗马门店的高级珠宝陈列
RkJQdWJsaXNoZXIy NjAxOTU=