MARKET INTELLIGENCE 市场情报 34 | JNA March 2026 Diversification is now a key component of European jewellers’ business strategies as it has become increasingly challenging to operate in traditional markets, given fluctuating US trade policies alongside economic and geopolitical instability. Asia tops the list of potential areas to develop and strengthen, thanks to Asian buyers’ growing affinity for luxury alongside rising incomes and increasingly more sophisticated preferences. According to the annual Luxury Study by Bain & Co and Altagamma, emerging regions are set to drive luxury growth in the coming years, with significant potential across Southeast Asia, Latin America, the Middle East, India and Africa. The study, published in late 2025, also said jewellery was the top-tier category across regions last year, with leading players sustaining growth through focused relationship building and experiential initiatives. “Jewellery stood out as the clear winner in 2025,” revealed Bain & Co and Altagamma. “Sales grew by an estimated 4 to 6 per cent at current exchange rates, reaching an estimated €32 billion (around US$38 billion). Competition intensified in Asia, with new entrants rapidly scaling in high jewellery.” Prospects in Asia Renowned Italian jeweller Roberto Coin remains upbeat about prospects in Asia, more so now that challenges abound in the US – the company’s biggest market. The jeweller has a solid foothold in Asia, with a presence in Malaysia through a franchise store in luxury shopping mall The Starhill in Kuala Lumpur as well as partnerships with Lane Crawford in Hong Kong and China, Rustan’s in the Philippines and distributors in Japan, revealed Philip Grima, Asia sales director of Roberto Coin. The jeweller also sells through Tmall in China. The company opened three points of sale (POS) in Japan in 2025 and is currently exploring opportunities in South Korea and Singapore. Malaysia, with its businessfriendly policies, remains attractive to Roberto Coin as well. “We are certainly interested in Asia. In 2026, we will open three additional POS,” noted Grima. “We invest heavily in global marketing. This year, we are celebrating the 30th anniversary of the Roberto Coin brand. We will be doing more activities globally, particularly in the Asian market.” Grima described the year 2025 as encouraging and positive, with the company achieving double-digit growth across the board. Roberto Coin’s eclectic portfolio encompasses a wide range of products, with core collections Lenti 1963’s showroom in Italy Lenti 1963的意大利展厅 EUROPEAN JEWELLERS: Investing in Asia | Bernardette Sto. Domingo 杜明高 | 欧洲珠宝商进军亚洲市场 Asia is on the radar of European jewellers who are looking for fresh growth opportunities amid ongoing uncertainties. 环球局势持续不稳， 欧洲珠宝商日渐将目光投向亚洲，寻求新增长机遇。
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