INSIGHT 睿智角度 JNA September/October 2025 | 51 marketing such products or celebrities adorning themselves with pearl strands could be contributing to this trend, too. “High-quality strands can be very expensive, so jewellers can offer more accessible price points by using commercial-grade pearls,” explained Lee. “Medium to medium-low quality pearls offer trendy, versatile everyday options that are easy to style and wear.” Baroque and Keshi pearls are likewise gaining traction in today’s market, mainly due to their modern appeal. These pearls – a stark contrast from classic rounds – stand out, especially now that buyers are increasingly seeking unconventional designs. Pearl farming Rio Pearl remains at the forefront of innovations in pearl cultivation. It previously unveiled the innovative Rainbow Gold South Sea pearls and M White South Sea pearls – both produced at its farms in Myanmar. Rainbow Gold displays mesmerising shades of red, pink and green while M White South Sea is Myanmar’s first top-quality white South Sea pearl. The company is now focused on upgrading the quality and appearance of these pearls. “The overall quality of our gold pearls has improved, particularly in terms of colour. We are producing more rainbow gold pearls than before,” Lee revealed. “Additionally, research and development on our white South Sea pearls are ongoing, with significant progress made so far in terms of colour and lustre.” Rio Pearl earlier said it plans to achieve a 50 per cent yield of white pearls in its annual production and ultimately, a balanced harvest colour ratio of 50 per cent gold and 50 per cent white in 2026 so it can offer a broader product range to its customers. Moving forward, Rio Pearl will continue to champion pearls as inherently sustainable gemstones, cultivated through sustainable farming practices. This also strikes a chord with today’s younger buyers who place a premium on responsible sourcing, stated Lee. 款式百变的珍珠日益受买家喜爱，在不确定的市场环境中稳如泰山。诚然，扎根中国香港的丽雅 珠行见证产品价格和需求自2025年初以来一直保持平稳。 丽雅珠行总经理李小虎表示，珍珠行业在过去两年展现坚韧与稳健，并可回溯至新冠疫情 期间所建立的可靠销售渠道，因此能够维持增长力度。 地缘政治动荡、关税及金价上涨对成品珠宝的影响大于裸珠。 金价走高固然对丽雅珠行的珠宝业务构成影响，但珍珠显然是市场赢家。他还观察到购买行为和喜 好的变化。他补充：“客户以往追求硕大的珍珠首饰，但如今不同长度和尺寸的珍珠串链也渐受欢迎，颠 覆了珍珠作为传家宝或老式珠宝的旧观念。珍珠产品仍然畅销，但买家的需求已有所转变。” 亚洲买家需求 亚洲地区是南洋白珠销售的重要推动力量，日本、中国和东南亚更是关键市场。丽雅珠行在中国香港 和中国内地的拍卖会成绩，充分体现了这点。 商业级珍珠或中至中低档珍珠的价格，也呈现明显的上涨趋势。 李小虎解释，珍珠被越来越多消费者视为“必备单品”，令珍珠串链的需求进一步提升。知名品牌推广 以及明星代言也有协同效应。 “优质的珍珠串链价值不菲，因此珠宝商采用商业级珍珠来制作更亲民的产品。”他解释说。“中到中 低档次的珍珠提供了时尚百搭的日常选择，更易于搭配造型。” 巴洛克珍珠和芥子珠与经典的圆形珍珠截然不同，散发摩登魅力，尤其在买家追求非传统设计的推 动下，在市场上格外耀眼。 珍珠养殖进程 丽雅珠行引领养珠领域的创新潮流，先前推出了彩虹南洋金珠和M White South Sea南洋白珠，两者 均产自其缅甸养殖场。 彩虹南洋金珠呈现迷人的红色、粉色和绿色，而M White South Sea则是缅甸出产的首批顶级南洋白 珠。丽雅珠行正在持续提升其品质和外观。 “我们的金珠品质更上一层楼，尤其是色调方面，彩虹金珠的产量也创下新高。”李小虎透露。“此外， 南洋白珠的研发仍在进行中，以显著改善颜色和光泽。” 丽雅珠行计划将白珠年产量增至50%，并在2026年实现金珠和白珠各一半的比例，为客户提供更多 元化的产品。展望未来，丽雅珠行将通过可持续的培育方式，大力推广珍珠的永续面向，也能满足重视责 任采购的年轻买家需求。 All pearls and pearl jewellery by Rio Pearl 所有珍珠产品图片均由丽雅珠行提供
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