FOCUS 焦点 18 | JNA September/October 2025 For its part, Jewelex India Pvt Ltd, which has more than six decades of industry experience, has worked with platinum since 1999. “Platinum, being a metal for the more evolved consumer, is continually reimagined by our design team to retain its premium positioning,” stated the company. Its speciality in machine-manufactured jewellery with exceptional finishing has made Jewelex a preferred partner for leading chain stores worldwide. The company is presenting new collections that bring to light its design innovation and manufacturing excellence. Highlights are machine-manufactured wedding bands and men’s jewellery in platinum. “Alongside this, we have introduced new concepts in eternity rings, personalised text engravings on rings, and several other unique creations that reflect both craftsmanship and contemporary appeal,” revealed the jewellery manufacturer. Established over 25 years ago, ORO Precious Metals Pvt Ltd is a market leader, with state-of-the-art facilities in India and Dubai. It specialises in couple bands, comfortfit products and high-precision engineered bracelets, with strong traction in men’s kadas (traditional bangle) and rings across India and Dubai. “We are eager to showcase our platinum collections to an international audience at the fair. We hope to strengthen our retailer base beyond the Middle East and build long-term collaborations with our partners,” it added. Representing a fresh perspective, Shenzhen Kinch Jewelry Co Ltd is relatively new to the market but has quickly established itself at the forefront of platinum innovation. “We do love working with platinum because of its superior attributes. There is a strong potential for platinum to grow further, given its intrinsic value and the high price of gold,” noted the company. Kinch Jewelry said it started doing platinum electroforming, adding that the market is ready to introduce new electroformed platinum designs – a process it believes could revolutionise design possibilities. “More modern and gender-fluid designs have the potential to resonate strongly with today’s highly perceptive consumers,” it added. This innovative platinum electroforming technology resulting in hard platinum, meanwhile, is the focus of Guangdong Jinbotong Technology Co Ltd. “The platinum material created using this process has high hardness, excellent wear resistance and strong anti-oxidation properties. It is also ideal for complex techniques such as stone setting and enamelling, making it widely applicable for various jewellery products,” the company said. Notably, jewellery pieces made of electroformed hard platinum are lightweight, so they maintain a premium feel and design aesthetic but are also more affordable, noted Guangdong Jinbotong. The companies reported strong growth in platinum sales, with notable expansion in the men’s jewellery and wedding band category. BN Jewellers said it leveraged this momentum to distribute products across India through leading retail chains while establishing a global footprint with exports to the United Arab Emirates, the US, Europe, Singapore and Malaysia. Jewelex also witnessed an uptick in sales. “Platinum jewellery has experienced fantastic growth in recent years, with India emerging as a particularly strong and evolving market,” it stated. Despite India’s traditional preference for gold, platinum has successfully carved out a niche and continues to gain traction in the market. JGW represents a significant milestone for these companies. BN Jewellers wants to showcase its expertise to global audiences and expand its international presence through its participation in the show. “JGW is one of the most influential platforms in the global jewellery industry,” noted Jewelex, highlighting its objective to connect with international partners and explore new business opportunities. Kinch Jewelry, for its part, is hoping to showcase “something fresh, different and innovative with platinum.” Jewelex India Pvt Ltd King Li Holdings HK Co Ltd 金利集团香港有限公司
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