FOCUS 焦点 JNA September/October 2025 | 17 Education remains central to PGI’s mission of sharing the platinum story with the modern consumer and enhancing the metal’s widespread appeal. - Tai Wong, director of Global Innovation & Product Development at PGI BN Jewellers India Pvt Ltd Dedicated to gold, platinum, silver and other metals used in fine jewellery, Sublime Shine demonstrates how state-of the-art technology can help jewellery manufacturers explore cost-effective production alternatives while remaining competitive in the market. Featured companies in the Platinum Jewellery Pavilion include BN Jewellers India Pvt Ltd, Jewelex India Pvt Ltd, ORO Precious Metals Pvt Ltd, King Li Holdings HK Co Ltd, Jinbotong Technology Co Ltd and Shenzhen Kinch Jewelry Co Ltd, Guangdong. PGI’s participation at JGW 2025 aligns with the group’s broader market development strategy. Beyond its core message of pure, rare and eternal, platinum’s contributions in other industries are equally important. Platinum is a key ingredient in green energy transition, waste management and cancer treatment, to name a few. This is important because technology in other industries can contribute to innovations in platinum jewellery. For example, advances in hydrogen fuel cell electrolytes can help improve platinum electroforming techniques, leading to the world's largest collection of platinum jewellery at international exhibitions. Platinum's sustainability credentials are noteworthy. Platinum sourced from South Africa is regulated through ethical practices and traded via certifying entities like LPPM, LBMA and RJC. This ensures traceable origins of the platinum – which have become increasingly important under new European regulations like CSRD – while highlighting platinum's remarkable story since the Merensky Reef's discovery 100 years ago and its positive impact on South African mining communities. Sublime Shine and the Platinum Pavilion An immersive experience at the platinum section of Sublime Shine and the dedicated Platinum Jewellery Pavilion awaits visitors to JGW 2025. According to PGI, Sublime Shine is a wonderful exhibition by JGW that shares the precious metal journey from mine to hand. Consumers are often unaware of the immense effort required to extract minerals – only 3 grams of platinum is refined out of a tonne of mined rocks. PGI is also shining the spotlight on its latest project, the Digital Product Passport, which traces platinum’s origins and highlights its positive impact. Meanwhile, companies at the platinum pavilion are bringing their unique platinum jewellery manufacturing expertise to the show. “We have representations specialising in chain making, duo-coloured metal and the latest in electroforming platinum technology. These innovations bring new design experiences for consumers and create incremental business opportunities for our trade partners,” revealed Wong. The platinum craftsmanship Jewellery companies exhibiting at the Platinum Jewellery Pavilion are showcasing innovative designs at JGW. BN Jewellers India Pvt Ltd, an Authorized Platinum Jewellery Manufacturer under PGI India since 2009, is introducing new jewellery collections across PGI brands Men of Platinum, Platinum Love Bands and Platinum Evara. The Alvar Collection is crafted for the man who lives with intention and values meaning, depth and authenticity, according to the jeweller. Alvar is also a statement of identity and purpose.
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