FOCUS 焦点 16 | JNA September/October 2025 The global platinum jewellery market stands at a pivotal moment, with optimism stemming from several converging factors. Most notable is platinum's current price advantage relative to gold, which further highlights the beloved white metal’s compelling attributes, according to Tai Wong, director of Global Innovation & Product Development at Platinum Guild International (PGI®). “We are witnessing platinum growth across global jewellery markets in the past six months where an increasing percentage of the precious white metal volume is shifting to platinum,” explained Wong. “It is mainly driven by cost, new available alloys and technology, but also because platinum possesses superior attributes compared to its metal counterparts.” While platinum has traditionally dominated the bridal jewellery segment, PGI sees significant expansion opportunities in sectors such as love gifting, self-purchase, fashionable luxury and men's jewellery. Recent months have likewise witnessed remarkable innovations in the platinum trade, with modern technology enabling the manufacture of products that appeal to previously untapped consumer segments. Presence at JGW 2025 Education remains central to PGI’s mission of sharing the platinum story with the modern consumer and enhancing the metal’s widespread appeal, revealed Wong. This unique proposition comes full circle with the PGIorganised Platinum Jewellery Pavilion at Jewellery & Gem WORLD Hong Kong (JGW) 2025, which takes place from September 15 to 21. PGI is also supporting Sublime Shine, a special exhibit curated by Informa Markets’ Jewellery & Gem Knowledge Community. Platinum is uniquely positioned to leverage untapped business potential in the global jewellery trade through product innovations, market expansion and strategic partnerships. 凭借创新技术、拓展业务和建立重点伙伴关系， 国际铂金协会(PGI®)让铂金这种贵金属在全球珠宝市场稳占良好契机。 抓紧铂金良机 应对市场变局 PLATINUM: Capturing new opportunities in a changing market Jewelex India Pvt Ltd Guangdong Jinbotong Technology Co Ltd 广东金铂通科技有限公司 King Li Holdings HK Co Ltd 金利集团香港有限公司
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