JNA November/ December 2025

JNA November/December 2025 | 41 MARKET INTELLIGENCE 市场情报 Turkish jewellery sector reached US$7.48 billion in exports in 2024. A changing market Atabek Sultanov, export manager of Goldenline Jewellery, said IJS traditionally attracts buyers from the Middle East as well as Europe and Russia – before the unprecedented jump in gold prices. And with pricier gold, customers are gravitating towards lightweight jewellery items. “Now, we see very few customers from the Middle East, particularly from Saudi Arabia, Algeria, Lebanon, the UAE and Iran,” shared Sultanov. “The volume of orders was down around 30 to 40 per cent compared to the previous edition.” Turkey’s imposition of an additional 20 per cent duty on precious metal imports is also affecting customers’ purchasing decisions. Shaun Gioele Gori, sales manager at Graziella Braccialini, said the brand developed a new line of ultra-lightweight jewellery using its new proprietary Graziella technology. The impact of high gold prices coupled with ongoing economic and political uncertainties became more pronounced at the October 2025 edition of the Istanbul Jewelry Show (IJS), with exhibitors citing a steady but moderate flow of trade buyers alongside discernible changes in market preferences. Organised by Informa Markets, the fair brought together nearly 1,000 jewellery companies and brands from 15 countries and 18,683 visitors from 131 countries. It was held from October 1 to 4 at the Istanbul Expo Center. Beyond Türkiye, countries with the highest number of visitors included Iran, Egypt, Lebanon, Saudi Arabia, the United Arab Emirates (UAE), Algeria, Iraq, India, Uzbekistan, Russia, the US, Azerbaijan, Tunisia, Romania, Jordan, the United Kingdom, Germany, Greece, Libya and Bulgaria. Gold sets and diamond jewellery were among the show’s highlights, according to the organiser. Şermin Cengiz, co-founder of IJS, said the show is critical to bolstering Türkiye’s export potential. Citing industry data, she said the IJS October 2025 2025年伊斯坦布尔十月珠宝展 2025年伊斯坦布尔十月珠宝展 Shifting demand evident at IJS OCTOBER 2025 Exhibitors cite surging gold prices, US tariffs and macro challenges as factors affecting business at the recently concluded fair in Istanbul, Turkey. 参展商指出,黄金价格飙升、 美国关税和宏观经济挑战是影响本届土耳其伊斯坦布尔展会业务的主要因素。

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