MARKET INTELLIGENCE 市场情报 38 | JNA November/December 2025 Create Takano saw stable sales of 18-karat gold diamond earrings and necklaces as well as soaring interest in plain gold jewellery. In response, the company is expanding its offerings of 18- and 24-karat gold pieces, which were offered at the show. Meanwhile, Japanese coloured gemstone jeweller Kajita Co Ltd reported robust demand for high-quality coloured gemstones, particularly fancy sapphires. “We met many serious buyers mainly from Japan and China who showed keen interest in premium gems. Our new butterfly-inspired coloured gemstone jewellery line, Papillon, was also well-received,” shared Kajita President Kengo Kajita. Joji Yoda, sales division director of Ishitomo Co Ltd, attested to the solid performance of Japan-made jewellery. The company showcased a collection of rings adorned with round morganites, peridots and citrines, among other gems. Yoda explained, “When it comes to coloured gem solitaires, oval cuts are more common than rounds as the latter typically result in more material wastage during the cutting process. At JJF, we presented a line of round coloured gems to entice buyers. Our designs are intricate and competitively priced.” Uto Shinju Co Ltd, for its part, introduced new pearl jewellery designs, including a Tahitian pearl necklace featuring subtle colour gradations. Known for its expertise in saltwater pearl jewellery, the company primarily caters to Japan and China. “This year, our design concept features a sophisticated fusion of materials such as Tahitian and South Sea pearls. We aim to create special and unconventional pieces that resonate with our clientele,” said Akane Tanaka, the The Japan Jewellery Fair (JJF), Japan’s largest B2B jewellery exhibition, underscored the innovative spirit and exquisite craftsmanship of Japanese jewellers. Organised by Informa Markets in partnership with the Japan Jewellery Association (JJA), the fair was held in Tokyo from August 27 to 29, 2025 and featured 371 local and foreign exhibitors. Fair visitors reached 14,369, up around 17 per cent from 2024, signalling improved market sentiment amid economic uncertainties. Exhibitors told JNA they entertained buyers mainly from Japan, China and Southeast Asia. Despite increased footfall, exhibitors said broader market challenges still affected the business. Chikara Yanagimoto, president of Create Takano Co Ltd and chairman of the Yamanashi Jewelry Association, cited challenges such as soaring gold prices, rising raw material costs and a sluggish Chinese economy. Inflation and currency fluctuations also weighed on local consumption appetite. “Younger buyers are more cautious due to the high cost of living, which dampened their desire for luxury purchase,” said Yanagimoto. “However, demand from affluent Japanese consumers remains stable. They favour high-end jewellery with unique designs, superior quality and investment value.” As such, many Japanese jewellers are focusing on quality and exclusivity to attract discerning buyers while seeking international opportunities. Key trends The allure of Japan-made jewellery continues to captivate global and domestic markets. Yanagimoto observed a growing preference for yellow gold jewellery, which dominated about 80 per cent of demand. For instance, JJF 2025: Innovation amid market challenges | Sharon Kwok 郭芷雯 | 2逆0 风2 5 前年 行日，本创珠新宝求展变： One-of-a-kind creations and inventive designs took centre stage at the Japan Jewellery Fair 2025, as industry players emphasised quality and artistry amid challenging market conditions. 在充满挑战的市况中，日本珠宝商聚焦珠宝品质与艺 术性，独一无二的作品与创新设计成为2025年日本珠 宝展的焦点。
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