MARKET INTELLIGENCE 市场情报 36 | JNA November/December 2025 Colombian emeralds but in larger quantities,” he revealed. “Demand was also solid from Vietnam, Thailand and Indonesia. The Chinese market was still sluggish, with the mainland accounting for only one out of 10 buyers we saw.” Diverse opportunities Wing Chan, general manager of Hong Kong Chaozun Jewelry, said gold jewellery attracted the attention of serious buyers. The company exhibited in the WGC’s Hard Pure Gold Pavilion. “The themed pavilion created a positive momentum at the fair, drawing international buyers who were specifically interested in gold jewellery,” said Chan. “We introduced some of our innovative gold jewellery manufacturing techniques to overseas clients. The response was very encouraging.” The company unveiled new collections designed with Southeast Asian customers in mind, including pieces inspired by elephants – a symbolic emblem in Thailand. Meanwhile, Carrie Lam, general manager of Polaris Jewellery Manufacturer Ltd, observed changes in clients’ purchasing behaviours at JGW. “We saw more customers buying ready stock, with demand coming from China, Southeast Asia and Russia,” said Lam, adding that buyers enquired mostly about 14-karat and 18-karat gold jewellery with diamonds. Polaris targeted US and Canadian buyers at the fair to boost business from these regions. “This year, we received considerably fewer orders from US and Canadian clients because of the US tariffs. Business has been impacted, and many clients are adopting a wait-and-see approach,” Lam explained. Maylinda Yen, director of Glory United Hong Kong, the branch office of Indonesian-headquartered gold chain specialist Untung Bersama Sejahtera PT or UBS, said both companies met several new clients at the show. Glory United, which focuses on Asian markets, entertained buyers from Vietnam, Myanmar and Cambodia who were seeking 18-karat yellow gold chains. And while visitor numbers from the US, one of UBS’ top markets, were understandably below expectations, the company still managed to secure several orders from other markets at JGW, she added. Wing Wo Hing Jewelry Group Ltd touched base with professional trade buyers interested in pearl jewellery in gold, according to Business Manager Tom Wan. “We met a diverse group of visitors from around the world this time around. There were buyers from Australia, Europe, the Middle East, Canada and Southeast Asia,” disclosed Wan, who also witnessed heightened demand from e-tailers due to the ease of selling pearls online. Pearl jewellery also moved well for Bellini Creation Ltd at JGW 2025. General Manager Grace Chan reported steady demand from US, Polish and Austrian buyers for pearl jewellery pieces. “Given the high gold prices, clients are leaning towards pearl jewellery in silver or in 9-karat or 10-karat gold. Also popular are gem-set pieces that use less gold,” she said. Essential platform Ermin Siow, executive director of Malaysia's Poh Kong Holdings Bhd, was on the lookout for gold jewellery, which he said remained in strong demand despite high gold prices. “We have placed orders for the hard pure gold jewellery offered by Chinese companies exhibiting in the pavilion organised by the World Gold Council. The jewellery pieces are indeed lighter and brighter, with modern, inventive designs that are not usually seen in pure gold jewellery,” Siow remarked. “JGW is a major sourcing platform for our company – there are 13 of us here to purchase items for our stores, from jewellery to diamonds and pearls, among others.” Janeta Georgieva Petkova of Janet Jewels in Bulgaria also sourced gold jewellery items at JGW. She said, “I have two stores in Bulgaria that have been operating for 24 years. We specialise in gold jewellery with small diamonds that are more affordable.” JGW 2026 takes place from September 15 to 19 at the AWE and from September 17 to 21 at the HKCEC.
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