MARKET INTELLIGENCE 市场情报 JNA November/December 2025 | 35 Jewellery & Gem WORLD Hong Kong (JGW) 2025 recorded a 10 per cent increase in buyer attendance over the previous edition – a cautiously positive signal against a backdrop of complex market realities, according to show organiser Informa Markets Jewellery. Held from September 15 to 19 at the AsiaWorld-Expo (AWE) and September 17 to 21 at the Hong Kong Convention and Exhibition Centre (HKCEC), the “Six Shows. One Trip” B2B marketplace featured more than 3,000 exhibitors from 44 countries and regions spread across 40-plus pavilions. Of the 55,176 unique buyers from 141 countries and regions that visited the show over its seven-day run, 69.24 per cent were from outside Hong Kong. There were notable increases in attendance from “new” markets including Africa, the Middle East and Australasia, as well as the strong return of buyers from mainland China, Russia and Eastern Europe. “While this edition’s attendance growth reflects our community’s resilience, we understand these numbers do not tell the complete story. Having said that, the presence of suppliers and buyers at JGW, despite the business uncertainties that have dominated show floor conversations, demonstrates our sector’s adaptability,” said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery. “Ultimately, the September Fair continues to be an indispensable fixture in the industry calendar – a definitive destination where buyers not only secure their Christmas and New Year inventory but also thoughtfully map out their purchasing plans for the year ahead, mindful of ongoing market challenges.” Signature attractions Special features at JGW 2025 included a dedicated jewellery metals exhibit, a celebration of Informa Markets Jewellery's Sustainability Awards by JWA champions and a rich content programme of over 20 events featuring Association of Southeast Asian Nations' (ASEAN) industry leaders and experts on jewellery metals, diamonds, coloured gemstones, and jewellery design and production, among others. Sublime Shine: Metal Innovations in The Art of Jewellery, supported by Industry Partners World Gold Council (WGC) and Platinum Guild International (PGI®), along with Premium Sponsor Yuen Kee Bullion Co Ltd, and Sponsors OsmiumInstitut Germany and Hatta New World Co Ltd, welcomed 3,648 visitors across five days. Complementing Sublime Shine was an expanded gold jewellery zone featuring over 40 exhibitors from China, Hong Kong, Indonesia and Malaysia. Making its debut appearance at JGW was WGC’s Hard Pure Gold Pavilion. Strategic shifts Exhibitors responded to evolving market conditions with strategic pricing and more accessible product offerings such as lower-karat gold items – balancing cautious optimism with practical business approaches for the coming year. “We are seeing a blend of necessity and measured confidence. Feedback from exhibitors suggests some buyers participated primarily to place orders for immediate delivery, sustain relationships and collect market intelligence while waiting for greater clarity on international trade policies that could significantly impact pricing structures,” Lau explained. Refined gems, creative designs and lightweight gold jewellery figured prominently on shopping lists of buyers at the show. Those at AWE were mainly seeking the “Big Three” – rubies, sapphires and emeralds, according to Bruno Wyler of ALine GmbH. The gem dealer presented an extensive range of fine specimens at the fair, led by rubies, sapphires and emeralds alongside Burmese and Tanzanian spinels, garnets and tourmalines. Colombian emeralds were in high demand, according to Guillermo Galvis, president of the Colombian Emeralds Exporters Association (Acodes), who said JGW 2025 was the strongest show for the sector in the last 16 months. “The market is finally turning the corner. While purchases and transactions were relatively small, this was still a positive sign,” he stated. Galvis said Colombian emerald dealers received orders from Southeast Asian buyers. “Myanmar was the main market for us at JGW. They were buying smaller sizes of
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