HUB 生产基地 22 | JNA November/December 2025 Sustained efforts are driving the ASEAN Gems & Jewellery Trade Association’s (AGJA) years-long vision for a unified jewellery trading bloc, equipped with unparalleled expertise in jewellery design, manufacturing and exports as well as gemstone production. ASEAN, which stands for the Association of Southeast Asian Nations, consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Established in 2018, AGJA has a compelling and purpose-driven mandate: To foster seamless jewellery and gemstone trade in the region through a unified tax system, among other proposals; provide a platform for knowledgesharing and technological development; and further build ASEAN jewellers’ OEM/ODM expertise. Fast-forward to 2025, industry stakeholders are keeping the flame alive with fresh initiatives and partnerships. Speaking at the 2025 AGJA Conference held in September on the sidelines of Jewellery & Gem WORLD Hong Kong 2025, AGJA President Suttipong Damrongsakul said the association is not merely an industry body but a bridge that connects ASEAN with the rest of the world. “With more than 150 members spanning jewellery manufacturing, retail and international distributions, our mission is clear: Strengthen multisectoral cooperation, champion sustainability and free trade, and ensure that ASEAN is recognised not as a fragmented market but a united force in the global jewellery trade," he remarked. The 2025 AGJA Conference was jointly organised by AGJA and the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA). Strong collaborations A major strategy is forging strategic partnerships to bolster ASEAN’s network, expand access to new markets and eventually break down regional barriers. Working with key trading partners like Hong Kong, for instance, is a step towards this direction. Damrongsakul explained that Southeast Asian jewellers can benefit from Hong Kong’s free trade status, proximity to mainland China and expertise in jewellery design, branding and retail. ASEAN, meanwhile, offers a dynamic gem and jewellery manufacturing base, abundant natural resources and skilled craftsmanship. “Together, we create a powerful synergy,” he noted, adding that a rising number of Hong Kong manufacturers are already expanding their operations in Thailand. Hong Kong Deputy Financial Secretary Wong Wai Lun agreed, noting that trade between Hong Kong and ASEAN is growing from strength to strength. Southeast Asian jewellers continue to establish strategic alliances, initiate reforms and build pathways for collaboration in the hope of one day achieving regional and economic integration. 东南亚珠宝商持续建立战略联盟，推动改革，并开辟合作路径， 期盼有朝一日实现区域经济一体化。 AGJA: Creating a unified ASEAN jewellery market 打造一体化的东盟珠宝市场 | Bernardette Sto. Domingo 杜明高 |
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