MARKET INTELLIGENCE 市场情报 50 | JNA May/June 2025 | Olivia Quiniquini 程爱莉 | Fancy colour diamond ring by Color Jewels Color Jewels的彩色钻石戒指 Changing market dynamics amid economic and geopolitical challenges are reshaping the landscape of the jewellery industry by driving shifts in product development and operations. Affordable luxury is all the rage, with the market gravitating toward high-quality designs at more accessible price points. Consumers are also increasingly favouring jewellery that is sustainably sourced, noted Aspire Design Ltd CEO David Shah. KGK Group Vice Chairman Sanjay Kothari identified classic designs and daily-wear items as current market darlings, with more subtle, lightweight items such as studs, delicate pendants and simple bracelets moving well. Colour is in too, with coloured gemstones, fancy colour diamonds, enamel and other materials brightening up jewellery pieces. Arjun Dangayach of Color Jewels noticed stronger demand for larger, more creative jewellery pieces. The company has refreshed its fancy colour diamond jewellery line, adding touches such as diamond halos around the main stones. “Rising gold prices are driving consumers to view jewellery as a smart investment, boosting demand for our natural fancy colour diamond offerings,” Dangayach said. “Challenges like market fluctuations remain, but the growth opportunities tied to this investment mindset give us an optimistic outlook for the year.” Business endeavours The coloured gemstone space, meanwhile, is witnessing more strategic purchasing. Kobi Sevdermish, CEO of Advanced Quality ACC Ltd, pointed to a shift toward cautious, curated buying, with fewer bulk purchases and greater demand for specific, high-quality selections. “The biggest challenge is the move toward just-in-time inventory, meaning buyers prefer smaller, more targeted orders,” said Sevdermish, noting greater opportunities for ready-to-use items like curated gemstone sets, pairs and layouts for precise purchasing as well as digital-friendly packaging and marketing to help retailers showcase stones effectively online. E-commerce is indeed yielding fresh prospects – and requirements. Shah explained, “As online shopping becomes a dominant force in the consumer market, many large chain stores and department stores now seek suppliers who can provide attractive designs that are as visually stimulating on a computer screen as the physical piece.” The shortage of suitable rough is also prompting more creative sourcing. German lapidarist Gustav Caesar is revisiting old stock, buying back stones and refreshing their cuts, and purchasing pre-loved jewellery for their gemstones. CEO Paul-Otto Caesar said, “Given the high gold prices today, we keep our cuts shallow so our clients can create a bigger look while using less gold.” 珠宝行业的战略转型 Strategic shifts in the trade 在经济和地缘政治挑战下，瞬息万变的市场动态正 在重塑珠宝行业的格局，推动产品开发和运营方 式的转型。 Aspire Design Ltd首席执行官David Shah指出，轻奢时尚 正风靡珠宝业界，市场更倾向于价格亲民的高品质设计。消 费者也越来越青睐永续环保的珠宝。 KGK Group副主席Sanjay Kothari表示，经典设计和日常 佩戴单品是当前市场的宠儿，而耳钉、精致吊坠和简约手链 等轻巧的单品也销情理想。 彩色宝石、彩钻、珐琅和其他材质也为珠宝首饰增添色 彩活力。Color Jewels的Arjun Dangayach注意到，市场对更 大、更具创意的首饰需求日增。该公司为其彩钻珠宝系列注 入新意，在主石周围添加了光环围镶钻石等细节。 “金价不断上涨促使消费者将珠宝视为一项明智的投 资，并刺激了本公司天然彩钻产品的需求。”Dangayach表 示。“市场波动等挑战依然存在，但与这种投资心态相关的 增长机遇，让我们对今年的前景持乐观态度。” 业务拓展 彩宝公司正在进行高度战略性的采购。Advanced Quality ACC Ltd首席执行官Kobi Sevdermish表示，采购方 针变得更加谨慎和精准，减少大量采购，对特定高品质产品 的需求增加。 “最大的挑战是转向即时库存，这意味着买家会进行更 小批量、更有针对性的订购。”Sevdermish并指出，这为即用 型选项带来了机遇，例如精心挑选的宝石套装和成对宝石， 以实现精准采购，配合数字化友好的包装和营销，以帮助零 售商更有效地在线展示宝石。 电子商务带来了新的前景和需求。Shah解释说：“随着网 购成为消费市场的主导力量，许多大型连锁店和百货公司 都在物色能够提供精美设计的供应商，在电脑屏幕上的视 觉效果可媲美实体商品。” 原石短缺也促使人们寻求更具创意的采购方式。德国 宝石切磨师Gustav Caesar正在重新审视旧库存，回购宝石 并重新切割，且通过购买二手珠宝取得合适的宝石。首席执 行官Paul-Otto Caesar表示：“鉴于目前金价高企，我们尽量 保持浅度切工，让客户能够以少量黄金便能打造出瞩目的 外观。” The jewellery industry is adjusting to the times amid evolving consumer preferences and client buying habits.随着消费者喜好 和客户购买模式的不断转变，宝石和珠宝行业正在适应时代变迁。
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