HUB 生产基地 JNA May/June 2025 | 41 Rings from Siamo Jewelry’s Hollow Collection Siamo Jewelry的Hollow系列戒指 Siamo Jewelry, which has been around for over three decades, is doing just this and pivoting towards markets outside Korea. Specialising in 14- and 18-karat gold jewellery, the company is primarily engaged in the wholesale business, with domestic jewellery retailers as major customers. “With the Korean market experiencing a slowdown due to economic challenges, we are exploring business opportunities overseas by actively participating in international jewellery fairs since 2024,” said Jaeyun Lee, CEO of Siamo Jewelry. “We received positive feedback from buyers in Taiwan and Hong Kong as these markets share similar tastes and preferences with South Korea.” Passoione Co Ltd is also targeting international markets with its diverse product range. The company's hero products include 14- and 18-karat gold jewellery, platinum jewellery sets and couple rings. “While Korean buyers tend to prefer gold over platinum, there is an increasing interest in platinum products from international markets amid high gold prices. We showcase our platinum mountings at international events to cater to the different needs of potential buyers,” shared Nara Kim, the company’s export department manager. Innovative designs Jaeyun of Siamo Jewelry said younger buyers are opting for lightweight and fashionable pieces that are competitively priced. Siamo Jewelry’s signature Hollow Collection is leading this trend. As the name suggests, these jewellery pieces feature hollow interiors, making them lighter and more affordable than solid gold pieces. “We produce the pieces using an innovative manufacturing technology that we have developed over the years to ensure the durability and quality of our products,” Jaeyun shared. Jewellery manufacturer and exporter Jewel Jinyong also focuses on design-centric pieces, targeting buyers who prioritise design and quality. Founded in 2007, Jewel Jinyong specialises in 18-karat gold jewellery with diamonds, coloured gemstones and pearls. Juyoun Lee, overseas area manager at Jewel Jinyong, said the company’s designs are inspired by nature, specifically butterflies, bees and flowers. For its signature collections, it employs a patented rhodiumplating method to achieve a multicolour gradient effect, resulting in a luxurious and elegant look. “Business has been growing over the last two years, thanks to the strong performance of this collection,” Juyoun said. The company’s main export markets are the US, Europe, Japan and the United Arab Emirates. “Despite soaring gold prices, buyers are willing to invest in fresh and unique designs. Our innovative rhodium-plated pieces are exclusive, helping us maintain competitiveness,” Juyoun said. Demand for gold There is a silver lining in the domestic market as increased demand for pure gold jewellery among high-income consumers is helping offset weak sales, according to WJRC. WJRC’s Jewellery Acquisition Survey 2024 showed higher demand for 24-karat gold and 14-karat yellow gold jewellery, aligning with broader trends in the global jewellery industry. Meanwhile, consumers are moving away from silver jewellery, the survey revealed. This can be attributed to rising interest in gold jewellery pieces as valuable assets. Interestingly, gold jewellery is not just viewed as an investment but also a trendy item as evidenced by consumers opting for more affordable 14-karat gold pieces. Cha of WJRC is anticipating continued popularity of pure gold jewellery in Korea going forward while lab-grown diamond jewellery and jewellery made from alternative materials like stainless steel and titanium could also become a hit among Korean consumers. Source: Korea International Trade Association 数据来源：韩国国际贸易协会 South Korea’s top export markets in 2024 by export value: 2024年韩国十大出口市场(按出口额计算)： 1. Türkiye 土耳其 2. US 美国 3. Hong Kong 中国香港 4. France 法国 5. Mongolia 蒙古 6. Vietnam 越南 7. Japan 日本 8. Switzerland 瑞士 9. United Arab Emirates 阿拉伯联合酋长国 10. Singapore 新加坡
RkJQdWJsaXNoZXIy NjAxOTU=