MARKET INTELLIGENCE 市场情报 44 | JNA March/April 2025 China’s precious-metal jewellery market endured a challenging 2024 due to weak consumer confidence amid surging gold prices and economic headwinds. Industry players anticipate that the situation will persist in 2025, albeit with some improvement in the gold and platinum jewellery sectors buoyed by design innovations and the metals’ strategic investment appeal. The silver sector, however, will continue to grapple with a slowdown in demand. Platinum resurgence Gold prices reaching unprecedented levels – up 26.5 per cent as of end-2024 – reignited enthusiasm for platinum jewellery as price-sensitive consumers seek more affordable luxury alternatives, revealed data from the latest Platinum Quarterly report of the World Platinum Investment Council (WPIC). CHINA 中国窥见贵金属首饰业韧性犹存 seeks revival in precious-metal jewellery market | Sharon Kwok 郭芷雯 | As Chinese consumers increasingly prioritise value, design and investment, China’s platinum and gold jewellery sectors could witness a slower pace of decline in 2025. Outlook for silver jewellery, meanwhile, is expected to remain weak amid changing consumer preferences. 随着中国消费者日益重视价值、首饰设计和投资，中国的铂金和黄金首饰行业有 望在2025年收窄跌幅。而银饰的前景则因消费者喜好的改变而依然疲软。
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